Retail Enablement Specialist

The Retail Enablement Specialist bridges brand strategy and floor-level execution. This role focuses on empowering frontline workforce to convert foot traffic into ASUS sales. You are responsible for ensuring that every person representing ASUS in a retail environment has the tools, knowledge, and motivation to achieve market share goal .

Roles & Responsibilities:

1. Frontline Engagement & Performance

• Mindshare Management: Design and execute engagement programs and incentive structures to ensure ASUS is the top-of-mind recommendation for multi-brand and exclusive store frontliners.
• Field Force Coordination: Act as the primary point of contact for promoters and frontliners, resolving floor-level program roadblocks in real-time.

2. Channel & Dealer Coordination

• Sales Alignment: Partner with the Channel Sales Team and Dealers to synchronize brand priorities with store-level realities.

3. Data Management & Analytics

• Retail Intelligence: Collect and analyze data, reports, and competitor activity to identify threats and opportunities.
• Operational Tracking: Own and maintain database, ensuring all data are properly inputted, sorted and reported.
• Quarterly Reporting: Transform raw field data into actionable insights for the Retail Enablement Team Lead decision making.

4. Execution & Sustainability

• Program Ownership: Create and manage the end-to-end lifecycle of retail enablement programs—from initial rationale and mechanic design to execution, monitoring, project closing and post-mortem analysis.

What You'll Bring:

• Bachelor's Degree or Diploma in Marketing, Business, Education, or a related field
• Minimum of 3 years of relevant experience in retail operations, or sales; exposure to the consumer electronics industry is an advantage
• Must have a genuine interest in IT products and technology trends
• Proven experience in developing and executing retail programs.
• Excellent analytical and problem‑solving abilities with keen attention to detail
• Demonstrated ability to collaborate effectively with cross‑functional teams and external partners
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Highly adaptable, proactive, and capable of thriving in a fast‑paced environment
• Creative thinker with a continuous improvement mindset and willingness to propose innovative ideas
• Willingness to take on additional responsibilities and support new initiatives as required

Why Join Us

Competitive Salary – We value your skills and reward your contributions.

Quarterly Performance Bonus – Earn more based on your performance.

Weekends Off – Recharge and enjoy your weekends.

Monthly Employee Engagement Activities – Connect with colleagues through fun team events and activities.

ASPH Holiday Break – Enjoy a 2-week break in December for a better work‑life balance.

HMO and Group Life Insurance (Upon regularization) – Comprehensive health coverage for you and your dependents.

Medicine Reimbursement – Covers optical expenses, over-the-counter medicines, any dental‑related medicines and gym membership.

Complete Statutory Benefits – We provide full compliance with all legal requirements.