Marketing Specialist

Company Overview  

OnSpot is a fast-growing startup offering high-quality outsourcing solutions, with a strong foundation in the logistics sector. While logistics remains our core strength, we cater to a wide range of industries by providing remote staffing support, process optimization, and growth solutions. We are passionate about helping clients scale efficiently, and we believe in hiring exceptional talent to drive our mission forward. We are currently looking for a Marketing Specialist who can take ownership of our early-stage marketing efforts and help fuel our growth engine. 

  Position Overview  

As a Marketing Specialist , you will be responsible for both developing and executing marketing strategies that drive qualified leads across multiple channels. You’ll be involved in campaign planning, copywriting, analytics, and paid/organic initiatives. You’ll play a crucial role in building our marketing systems from the ground up, making this a perfect opportunity for a self-starter who thrives in a startup environment. 

This role blends creativity, technical marketing skills, and a strong sense of ownership. You will work closely with the sales team, leadership, and external platforms to test new ideas, analyze data, and create campaigns that scale. This is a remote position supporting U.S. time zones, ideal for someone who’s ready to take initiative and grow with the company. 

Key Responsibilities  

• Launch and manage inbound and outbound lead generation campaigns (email, SEO, LinkedIn, content). 
• Create compelling content including landing pages, blog posts, case studies, and cold outreach. 
• Plan and execute paid advertising campaigns (Google, Meta, LinkedIn) with efficient budget use. 
• Set up and manage early analytics tools, CRMs, and marketing automations. 
• Run A/B tests and conversion experiments to improve funnel performance. 
• Collaborate with sales to align messaging, track lead quality, and refine targeting. 
• Support thought leadership initiatives through founder branding and strategic content. 

One versatile, results-driven generalist who:

• Can do strategy and execution.
• Drives qualified leads through experiments and funnels.
• Writes compelling copy, understands audience psychology, and can run paid and organic campaigns.
• Has experience in B2B SaaS, BPO, or remote talent marketplaces.
• Builds the early marketing engine and automation stack.

Ideal Profile:

• 3–5 years in startup or B2B marketing.
• Self-starter who can do a lot with little.
• Strong writer with growth mindset.
• Understands value-based BPO positioning and can explain ROI clearly.
• Bonus: background in growth marketing for SaaS or outsourcing firms.