Digital Marketing Specialist

We are hiring a  Digital Marketing & Paid Ads Specialist to lead performance marketing and drive e-commerce revenue through Google Ads, Meta Ads, TikTok Ads, and AI-powered optimization. This role is ideal for digital marketers experienced in e-commerce, paid ads management, Shopify optimization, and data-driven scaling. You will manage multi-channel campaigns, optimize product visibility, and leverage AI tools to improve targeting, automation, and ROI.

About the Employer:

A music and arts company dedicated to fostering community, promoting music education, and providing professional services. The business includes retail, rentals, repairs, lessons, and a rapidly growing e-commerce division. As they expand their digital presence, they are seeking a leader to drive growth, strengthen the brand, and create a polished, conversion-ready online experience.

Company core values:

• Kindness -We celebrate wins together and provide feedback with respect and discretion.
• Efficiency -We maximize productivity by focusing deeply during work hours.
• Integrity -  We uphold honesty, transparency, and accountability in all that we do.
• Positive Mindset -We face challenges with optimism and professionalism.
• Work-Life Balance -  We encourage sustainable work habits to avoid burnout and fuel creativity.

Objectives of this role:

• Increase revenue and ROAS across all paid advertising channels.
• Use AI-driven strategies to improve targeting, automation, and creative optimization.
• Strengthen overall e-commerce performance through product feed, listing, and funnel improvements.
• Provide clear insights and reporting to support growth decisions.

Responsibilities:

• Plan, manage, and optimize campaigns in Google Ads, Meta Ads, Google Merchant Center, GA4, and TikTok Ads Manager.
• Develop and execute multi-channel growth and scaling strategies.
• Optimize Shopify product feeds, listings, SEO elements, and landing pages.
• Use AI tools (ChatGPT, AI SEO platforms, automation tools) for predictive analytics and smarter targeting.
• Analyze KPIs and prepare weekly and monthly performance reports.
• Collaborate with the creative team to produce effective ads and short-form content.
• Conduct A/B testing on creatives, audiences, messaging, and landing pages.
• Stay updated on platform changes and digital marketing trends.

Required skills and qualifications:

• 3+ years of experience in digital advertising or e-commerce marketing.
• Strong proficiency in Google Ads, Meta Ads, TikTok Ads, and Google Merchant Center.
• Solid experience with Shopify (product optimization, feeds, funnels).
• Skilled with AI marketing tools and automation systems.
• Strong analytical skills with the ability to translate data into strategy.
• Ability to create simple visuals or videos using Canva or CapCut.
• Excellent English communication and reporting skills.
• Organized, proactive, and able to work independently in a remote setup.

Preferred skills and qualifications

• Experience developing growth or scaling strategies.
• Knowledge of AI-based targeting, predictive analytics, and automated optimization.
• Creative skills in video content, storytelling, and ad hooks.
• Familiarity with advanced SEO and AI-enhanced discovery tools.
• Experience in retail e-commerce or DTC brands.
• Google Ads, Meta Ads, or TikTok Ads certifications (preferred but not required).