Business Development Representative

Job Overview

The Business Development Representative (BDR) plays a critical role as the driving force of the sales funnel. This position is focused on identifying, contacting, and qualifying potential customers for project-based electronics manufacturing services. The BDR is not responsible for closing sales, but rather for opening opportunities by generating high-quality leads and booking qualified appointments for the senior sales team. Success in this role requires persistence, strong outbound sales skills, and the ability to engage prospects in long-cycle, technically oriented sales environments.

Key Responsibilities

Lead Generation & Research

• Source and identify prospective companies within the Medical and Industrial Electronics sectors using LinkedIn, industry directories, and online research tools.
• Build and maintain targeted prospect lists aligned with the company’s Ideal Customer Profile (ICP).

Outbound Sales & Outreach

• Conduct high-volume outbound outreach through cold calling, personalized email campaigns, and LinkedIn messaging.
• Execute 30–50 outbound touches per day to generate interest and initiate conversations with decision-makers.

Lead Qualification

• Engage prospects to assess their need for OEM and project-based electronics manufacturing services.
• Qualify leads based on fit, project potential, timelines, and decision-making readiness.

Appointment Setting

• Schedule discovery calls and meetings between qualified prospects and the senior sales team.
• Ensure appointments are well-qualified and supported by accurate background information.

CRM & Pipeline Management

• Maintain accurate and up-to-date records of all prospect interactions, follow-ups, and lead statuses within the CRM system.
• Track outreach activities and ensure consistent follow-up to move leads through the early stages of the sales funnel.

Requirements

Qualifications & Experience

Required Experience

• Minimum of 3+ years of B2B sales development or lead generation experience .
• At least 1+ year of experience in the Manufacturing, Electronics, or Hardware sectors , with a clear understanding of OEM and project-based manufacturing concepts.
• Proven experience targeting the  Australian market , including knowledge of business etiquette and time zone coordination.

Skills & Competencies

• Strong proficiency in  LinkedIn Sales Navigator and CRM platforms such as  HubSpot, Salesforce, or similar tools .
• Excellent written and verbal English communication skills with a confident, results-driven “hunter” mindset.
• Comfortable conducting consistent outbound prospecting and engaging new contacts daily.

Critical Success Factors

• Ability to operate effectively in  long sales cycles , with opportunities maturing over 3–12 months depending on industry segment.
• Solid  technical literacy , enabling confident discussions around Electronics Manufacturing Services (EMS) without being overwhelmed by technical terminology.
• Strong focus on outbound sales execution, proactively identifying and engaging new prospects rather than waiting for inbound leads.

Benefits

Why Join Us?

• Healthy, supportive, and conducive work environment (Great Place to Work Certified for three consecutive years!)
• Work with an innovative company delivering cutting-edge solutions across multiple industries
• Lead a team in a fast-paced, high-growth environment
• Competitive salary with opportunities for career advancement
• Collaborative, forward-thinking work culture
• 21 leave credits plus all client-based holidays
• HMO coverage with dependent benefits
• Exposure to world-class leadership from both local and international supervisors