Marketing Analyst

• Bachelor’s degree in Economics, Business, or equivalent professional experience
  
• Minimum of 5 years of relevant work experience
  
• Proficient in English, both written and verbal
  
• Strong moderation and facilitation skills
  
• Advanced proficiency in MS Office and BI tools
  
• Excellent analytical and conceptual thinking abilities
  
• Collaborative team player with a proactive mindset
  
• Assertive with strong communication and interpersonal skills
  
• Demonstrates initiative and a high level of ownership
  
• Possesses an international mindset and cultural awareness
  

Requirements

• Early identification of changing information needs regarding market data within the Company Group and proactive development of appropriate action proposals.
  
• Overall responsibility for the annual GDM Project (Global Dental Market Project) for the development of global market data.
  
• Continuous improvement and optimization of analysis and reporting processes, including the implementation of new analytical tools and methods (e.g., automation of analyses and reports).
  
• Direct involvement in strategic projects (at corporate, product, or regional level) and coordination of the resulting information requirements.
  
• Collection, analysis, and interpretation of global market data (market volumes, market shares, trends, forecasts) based on external market reports and databases, including the derivation of specific recommendations for action.
  
• Coordination and alignment with external market research institutes and other relevant partners.
  
• Preparation of potential analyses, financial models, and comprehensive market reports to support strategic planning and decision-making.
  
• Development and expansion of strategic marketing KPIs (e.g., gap analyses, SWOT analyses, environmental analyses, product portfolio analyses).Presentation, discussion, and communication of analytical results and global market data to relevant stakeholders, along with active support of their implementation.
  
• Screening and analysis of competitor and industry information, including company benchmarks, M&A activities, and market trends.
  
• Updating, further development, and training related to the internal knowledge platform (mafo platform) and reporting tools (e.g., SharePoint Online, SAP Analytics Cloud).
  
• Responsibility for the professional and disciplinary leadership within the defined area of responsibility.
  
• Implementation and fulfillment of the safety manual’s requirements
  
• Implementation and fulfillment of the personnel handbook’s requirements
  
• Implementation and fulfillment of the regulatory requirements
  
• Acts as a role model in accordance with the Corporate Values of the the Company