Marketing Manager
Marketing
Summary
Marketing Manager
Location: Makati, Philippines
About the Role
Major Accountabilities:
- Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
- Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
- Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
- Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
- Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
- Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
- Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.
- Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.
Requirements:
- Minimum 3 years experience in pharmaceutical or healthcare industry
- Proven marketing experience and track record in brand growth
- Strong strategic thinking, analytical, project management, and budget-management capabilities.
- Ability to turn customer and market insights into clear, actionable plans.
- Excellent cross-functional collaboration and stakeholder-management skills.
- A proactive, results-oriented mindset
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)
Vacancy posted 15 days ago
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