Marketing Data Analyst
Full-time
Dempsey Resource Management Inc.
Key Responsibilities
- Data Collection & Reporting – Gather and consolidate marketing performance data from Meta, Google, TikTok, Programmatic DSPs, and CRM tools.
- Performance Dashboards & Visualization – Develop and maintain real-time dashboards and reports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU, and retention rates.
- Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to generate actionable insights that optimize marketing strategies.
- Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validating campaign performance metrics.
- A/B Testing & Experiment Tracking – Monitor and report on A/B test results for ad creatives, landing pages, and audience targeting.
- Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budget allocation and ROI optimization.
- Custom Reports & Insights – Provide weekly and monthly reports, identifying trends, anomalies, and optimization opportunities.
- Collaboration & Stakeholder Support – Work with Performance Marketing, CRM, and Social Media teams to enhance user acquisition and retention strategies.
Requirements
- Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field.
- Fresh graduates with strong data experience (internships, coursework, or projects) are encouraged to apply.
- Proficiency in Google Data Studio, Tableau, Power BI, Excel/Google Sheets (pivot tables, VLOOKUP, advanced formulas).
- Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).
- Experience in Google Analytics, Meta Ads Manager, TikTok Ads, CRM tools is a plus.
- Knowledge of SQL and data querying is a plus but not required.
- Strong attention to detail, problem-solving skills, and ability to work with large datasets.
- Experience in sportsbook, casino, or digital marketing industries is a plus but not required.
Vacancy posted a month ago
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