Lead Generation Specialist

About Apex Business Resources

• Apex Business Resources is a Virtual Assistant agency supporting busy professionals across multiple US industries, including real estate, legal, medical, eCommerce, coaching, and small business.
• We provide tailored virtual support that helps clients save time and grow their operations. As we expand our US client base, we are launching a targeted outbound sales campaign and need a results-driven Lead Generation Specialist.

The Role

• This is a full-time independent contractor engagement (2 to 3 months) focused on high-volume outbound cold calling to introduce our VA services to US-based business owners.
• You will be the first point of contact for decision-makers across professional services, real estate, healthcare, legal, and small business.
• Your goal: qualify leads, deliver our value proposition, handle objections, and book discovery calls for our sales team.
• A typical shift starts with reviewing your CRM pipeline and prioritizing follow-ups.
• You spend 4 to 5 hours on active call blocks, updating records and sending follow-up emails between sessions.
• You close each day with a brief report on dials, conversations, and appointments booked.

Key Responsibilities

• Outbound Cold Calling: 100 to 120 dials per day to US-based prospects across target industries.
• Lead Qualification: Identify decision-makers, understand pain points, and qualify prospects for VA services.
• Value Proposition: Communicate Apex VA benefits (admin support, scheduling, data entry, social media) tailored by industry.
• Appointment Setting: Book 5 to 8 discovery calls per week for the sales team.
• Objection Handling: Navigate objections with confidence and a consultative approach.
• CRM Management: Log all activity, notes, and follow-ups accurately for seamless handoff.
• Script Adherence: Follow call scripts while maintaining natural conversation, adapting by industry.
• Lead Sourcing: Use company-provided tools to build and maintain prospect lists.

Performance Expectations

• 100 to 120 Daily outbound dials
• 20 to 30 per day connected conversations
• 5 to 8 per week Discovery calls booked
• Tracked weekly Conversion rate (call to appointment)
• Same day entry required CRM Accuracy

Required Qualifications

• Experience: 1+ years in lead generation, cold calling, or outbound B2B sales. 2+ years strongly preferred.
• US Market: Experience calling US-based clients. Familiarity with US business culture and norms.
• Communication: Excellent spoken and written English with neutral accent. Confident phone presence.
• Sales Skills: Cold calling best practices, objection handling, lead qualification (e.g., BANT).
• Self-Starter: Target-driven, comfortable working independently, accountable to daily and weekly KPIs.
• Tech: Comfortable with CRM platforms (HubSpot, Pipedrive, GoHighLevel) and spreadsheets.
• Equipment: Stable internet (25+ Mbps), noise-canceling headset, quiet workspace.

Nice to Have

• Prior experience selling VA, BPO, or outsourcing services.
• Experience with Apollo.io, LinkedIn Sales Navigator, or ZoomInfo.
• Knowledge of real estate, healthcare, legal, agency, or eCommerce industries.
• Appointment setting for US coaching, consulting, or agency clients.

What We Provide

• Call scripts and objection-handling guides tailored per industry.
• Pre-built lead lists to start on day one.
• CRM access with onboarding and training.
• Lead sourcing tool access as needed.
• Ongoing coaching and performance support.
• Performance bonuses for every qualified discovery call that takes place.

Why Join Apex

• Growing US Brand: Gain direct experience engaging professionals across 10+ US industries.
• Fully Remote: Work from home with all tools provided.
• Start-Up Impact: Join an ambitious team in its growth phase. Your contributions are visible.
• Path to Permanent: This is a 2 to 3 month engagement with a defined path to a permanent role for candidates who meet targets. We are building our sales operation and the right person will grow with us.

HOW TO APPLY

Send the following to the chat :

1. Resume or CV highlighting cold calling and outbound sales experience.

2. Brief experience summary: 3 to 5 sentences covering your

lead generation or cold calling background, industries called, and tools used.

3. Voice recording (required): A short voice recording or video introduction (30 to 60 seconds) demonstrating your English communication skills link on gdrive for download.