Leads Generation Specialist
Temporary
Ripped Box Station
Lead Generation & Prospecting - Source qualified leads through LinkedIn, email, referrals, and other online channels based on the company’s buyer persona.
- Identify new business opportunities, track prospect timelines, decision-makers, and intent signals.
- Maintain accurate records of interactions, qualifications, and opportunities in the company CRM.
- Conduct outreach via email, calls, and chats to engage leads and secure appointments.
- Schedule, confirm, and follow up on meetings with potential clients.
Email Marketing & Campaign Management
- Create, localize, and manage branded email marketing campaigns in alignment with company goals.
- Develop email templates and edit layouts based on client branding.
- Set up, test, and deploy newsletters and campaigns to specific segments using marketing automation tools.
- Monitor KPIs such as open rates, click-through rates, bounce rates, unsubscribes, and conversions.
- Manage the QA process for emails, ensuring all technical and brand standards are met before launch (checking subject lines, links, creatives, etc.).
Communication & Alignment
- Develop written responses and conversation flows aligned with the company’s messaging guidelines.
- Ensure professional, prompt, and valuable conversations with potential clients and leads.
- Collaborate with the sales and marketing team to understand campaign goals and optimize targeting and messaging.
Reporting & Data Integrity
- Consistently update and maintain clean and organized lead records in the CRM system.
- Generate weekly and monthly reports on lead generation performance, email marketing metrics, and appointment conversions.
- Evaluate campaign performance and suggest optimizations for future outreach.
Administrative & Ad Hoc Tasks
- Assist with miscellaneous sales or marketing tasks when needed.
- Support internal projects or initiatives aimed at improving lead generation or campaign outcomes.
Requirements
- Proven experience as a Lead Generation Specialist or similar role.
- Strong proficiency in CRM systems (HubSpot, Salesforce, Zoho, Pipedrive, or equivalent).
- Experience with LinkedIn Sales Navigator is a strong advantage.
- Excellent research skills and ability to evaluate lead relevance.
- Strong written communication skills for outreach and documentation.
- Detail-oriented, organized, and able to manage large volumes of data.
- Ability to work independently and meet deadlines.
Vacancy posted a month ago
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