CBS-BMC-Brand & Marketing-Marketing Management-Integrated Media Coordinator_Senior Associate

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

Discipline    Brand & Marketing – Marketing Execution
Role Type    Campaign Coordinator
Role Rank     Senior Associate | 65
Current Rank CS     65

The Opportunity

As an Integrated Media Coordinator (Paid Media Specialist), you are the engine that powers our advertising campaigns across various digital platforms. Your role is crucial in executing, managing, and optimizing paid media strategies that drive brand awareness, customer engagement, and conversions. With your finger on the pulse of digital advertising trends and your analytical acumen, you will ensure that our ad spend translates into measurable business outcomes.

In this role, you will collaborate with the marketing team to develop and implement paid media campaigns that resonate with our target audience and align with our company's goals. Your expertise in paid advertising will be instrumental in maximizing ROI and helping our brand stand out in a competitive digital landscape.

Your Key Responsibilities
•    Assist in the development and execution of paid media strategies across multiple channels, including search engines, display networks, media partnerships and more.
•    Under limited supervision from the digital leader, manage daily campaign operations including budget allocation, and performance monitoring.
•    Analyze campaign data to identify trends, optimize strategies, and report on key performance indicators (KPIs).
•    Collaborate with creative teams to ensure ad copy and visuals are compelling and aligned with campaign objectives.
•    Conduct A/B testing to refine ad targeting and improve conversion rates.
•    Stay up-to-date with the latest paid media tools, platforms, and best practices to drive continuous improvement in campaign performance.
•    Work closely with stakeholders to understand business objectives and translate them into actionable paid media plans.
•    Monitor and report on competitor advertising activities and market trends to inform strategic decisions.

Skills and Attributes for Success
•    Project Management experience – ideally professionally qualified 
•    Strong understanding of paid advertising platforms
•    Excellent analytical skills with the ability to interpret data and make data-driven decisions.
•    Detail-oriented with strong organizational skills, capable of managing multiple campaigns simultaneously.
•    Creative mindset with the ability to collaborate effectively with creative teams to produce high-quality ad content.
•    Strong communication skills, with the ability to convey complex information clearly and concisely.
•    Proactive and eager to take on new challenges, with a willingness to learn and adapt in a fast-paced environment.
•    Excellent communication and collaboration skills, with experience working with cross-functional teams. Knowledge of digital marketing principles and how paid media fits into the overall marketing mix.
•    Quickly build knowledge of the EY business, particularly the key priorities, structure, internal audience, core offerings and our clients’ issues and agendas across sectors, service lines and geographies, globally
•    Help drive change, innovation, process automation and continuous improvements across the organization

To qualify for the role, you must have
•    A bachelor's degree
•    Four years’ experience in campaign coordination
•    Excellent communication skills - written, oral, presentation and engagement
•    Proven ability to manage complex processes and projects at a global level
•    High level of networking, team building and stakeholder management skills
•    Good analytical and critical thinking skills
•    Technical skills:  advanced knowledge of MS Office
•    Strong knowledge of technology and various platforms including social media platforms, web content management platforms, data analytics, etc.

Ideally, you’ll also have
•    B2B marketing skills, with experience in professional services or similar industries
•    Marketing measurement and analytics knowledge

Technologies and tools
•    MS Office
•    Data analytics (Google Analytics, Adobe Analytics)
•    Social media aggregator tools (Sprinkler, Hootsuite)
•    Data visualization
•    Search Marketing (SEO, Google AdWords)
•    Email marketing

What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. 
•    Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. 
•    Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
•    Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
•    Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. 

About EY
EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. 

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. 

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex issues facing our world today.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It’s yours to build. 

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.