Brand & Marketing Manager

Job description:

Brand & Marketing Manager – Premium Pastry & Lifestyle Brand

Location: BGC, Taguig City, Manila

Reports To: Sales & Marketing Director

Responsibilities:

• Develop and execute 360° marketing campaigns across Hong Kong and Manila.
• Align brand positioning with revenue growth through digital, social, and offline activations.
• Lead brand launches, content strategies, and digital activations that drive engagement and sales.
• Build authentic connections with fitness and wellness communities.
• Manage PR initiatives, influencer partnerships, and media relations.
• Oversee creative production of marketing assets (digital, print, video).
• Collaborate with cross‑functional teams including chefs, operations, and events.
• Track performance metrics, optimize campaigns, and report ROI.
• Mentor agencies, creatives, and internal marketing staff.

Qualifications:

• Minimum 8 years of marketing experience in F&B, hospitality, lifestyle, or consumer brands.
• Proven track record in end‑to‑end 360° campaign planning and execution .
• Passion for health, fitness, and wellness ; active lifestyle participation strongly preferred.
• Strong portfolio showcasing successful campaigns, launches, and measurable results.
• Proficiency in AI‑powered marketing tools (ChatGPT, Gemini, Claude, Midjourney, Meta AI, Canva AI).
• Skilled in creative production tools (Canva, Adobe Creative Cloud, Premiere Pro, CapCut).
• Experience in PR, influencer partnerships, and event coordination .
• Excellent communication and project management skills.
• Strong analytical mindset with ability to measure ROI and optimize campaigns.
• Entrepreneurial, self‑starter attitude with ability to work independently.

Marketing Manager

Skills & Qualifications:

• Experience: Proven background in marketing campaign leadership, commercial planning, and brand management within hospitality, lifestyle, or F&B sectors.
• Strategic & Hands‑On Skills: Ability to translate group‑level strategy into clear, executable marketing plans while directly managing campaign rollouts.
• Revenue Focus: Strong commercial mindset with experience tracking ROI, bookings, covers, and guest retention; capable of aligning marketing with revenue growth.
• Brand Management: Expertise in safeguarding brand positioning, ensuring consistency in visuals, tone of voice, and messaging across all platforms.
• Digital & Content Oversight: Skilled in managing content strategies for social media (Instagram, Facebook, TikTok), community engagement, and guest communications.
• Partnerships & PR: Experience building partnerships with lifestyle brands, corporates, event organizers, and media; supporting PR initiatives with clear campaign angles.
• Leadership: Ability to mentor Brand Managers and marketing team members, foster collaboration across departments, and maintain structured reporting.
• Analytical Skills: Strong data‑driven approach, using CRM insights and performance metrics to optimize campaigns and identify growth opportunities.
• Project Management: Excellent organizational skills to manage multiple campaigns simultaneously, ensuring on‑time and on‑budget execution.
• Creativity & Accountability: Entrepreneurial mindset with a balance of creativity and commercial discipline, delivering measurable business impact.