Brand & Marketing Manager
Full-time
Ayuda Business Management Solutions Inc
Job description:
Brand & Marketing Manager – Premium Pastry & Lifestyle Brand
Location: BGC, Taguig City, Manila
Reports To: Sales & Marketing Director
Responsibilities:
- Develop and execute 360° marketing campaigns across Hong Kong and Manila.
- Align brand positioning with revenue growth through digital, social, and offline activations.
- Lead brand launches, content strategies, and digital activations that drive engagement and sales.
- Build authentic connections with fitness and wellness communities.
- Manage PR initiatives, influencer partnerships, and media relations.
- Oversee creative production of marketing assets (digital, print, video).
- Collaborate with cross‑functional teams including chefs, operations, and events.
- Track performance metrics, optimize campaigns, and report ROI.
- Mentor agencies, creatives, and internal marketing staff.
Qualifications:
- Minimum 8 years of marketing experience in F&B, hospitality, lifestyle, or consumer brands.
- Proven track record in end‑to‑end 360° campaign planning and execution .
- Passion for health, fitness, and wellness ; active lifestyle participation strongly preferred.
- Strong portfolio showcasing successful campaigns, launches, and measurable results.
- Proficiency in AI‑powered marketing tools (ChatGPT, Gemini, Claude, Midjourney, Meta AI, Canva AI).
- Skilled in creative production tools (Canva, Adobe Creative Cloud, Premiere Pro, CapCut).
- Experience in PR, influencer partnerships, and event coordination .
- Excellent communication and project management skills.
- Strong analytical mindset with ability to measure ROI and optimize campaigns.
- Entrepreneurial, self‑starter attitude with ability to work independently.
Marketing Manager
Skills & Qualifications:
- Experience: Proven background in marketing campaign leadership, commercial planning, and brand management within hospitality, lifestyle, or F&B sectors.
- Strategic & Hands‑On Skills: Ability to translate group‑level strategy into clear, executable marketing plans while directly managing campaign rollouts.
- Revenue Focus: Strong commercial mindset with experience tracking ROI, bookings, covers, and guest retention; capable of aligning marketing with revenue growth.
- Brand Management: Expertise in safeguarding brand positioning, ensuring consistency in visuals, tone of voice, and messaging across all platforms.
- Digital & Content Oversight: Skilled in managing content strategies for social media (Instagram, Facebook, TikTok), community engagement, and guest communications.
- Partnerships & PR: Experience building partnerships with lifestyle brands, corporates, event organizers, and media; supporting PR initiatives with clear campaign angles.
- Leadership: Ability to mentor Brand Managers and marketing team members, foster collaboration across departments, and maintain structured reporting.
- Analytical Skills: Strong data‑driven approach, using CRM insights and performance metrics to optimize campaigns and identify growth opportunities.
- Project Management: Excellent organizational skills to manage multiple campaigns simultaneously, ensuring on‑time and on‑budget execution.
- Creativity & Accountability: Entrepreneurial mindset with a balance of creativity and commercial discipline, delivering measurable business impact.
Vacancy posted a month ago
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