Performance & Growth Senior Manager
Full-time
Dermorepubliq Corporation
Job Summary The Head of Performance & Growth is Dermorepubliq’s most senior performance marketing leader, responsible for owning the brand’s paid acquisition economics, conversion performance, and measurable incremental demand across all digital channels and platforms. This role sets the growth strategy at the business level — determining where and how Dermorepubliq invests to drive profitable, scalable, and sustainable growth. Operating as a direct report to the Marketing Director, the Head of Performance & Growth leads the entire Performance Marketing team, including the Paid Media Strategy Lead, Senior Advertisers, Media Specialists, Growth Analytics & Attribution, and CRM & CRO functions. This role is responsible for building the systems, frameworks, and talent structures that allow the team to perform at the highest level across TikTok, marketplace platforms, Meta, Google, and emerging channels. The Head of Performance & Growth is not a channel operator. This role thinks in terms of business outcomes — incremental revenue, customer acquisition cost, lifetime value, and return on ad spend at a portfolio level — and builds the team and infrastructure to deliver them. Strategy is owned here; execution is led by the Paid Media Strategy Lead and delivered by the broader performance team. Key Responsibilities Growth Strategy & Paid Acquisition Economics
- Own Dermorepubliq’s paid acquisition strategy across all performance channels, with full accountability for GMV contribution, customer acquisition cost (CAC), and return on ad spend (ROAS) at a brand level.
- Define the investment framework for paid media — how budgets are allocated across channels, categories, and campaign objectives — to maximize profitable growth.
- Set growth targets and performance benchmarks across the team in alignment with topline revenue and category goals.
- Identify and evaluate new growth channels, platforms, and acquisition levers to expand Dermorepubliq’s digital reach and revenue base.
- Build and refine the brand’s customer acquisition and retention model, integrating paid, affiliate, and CRM strategies into a unified growth engine.
- Lead, manage, and develop the entire Performance Marketing team including the Paid Media Strategy Lead, Senior Advertisers (TikTok, Marketplace, Meta), Media Specialists, Growth Analytics & Attribution, and CRM & CRO functions.
- Set clear team goals, performance standards, and development plans for each function within the performance organization.
- Build a high-performance culture defined by data discipline, ownership, speed, and continuous improvement.
- Recruit, onboard, and develop top performance marketing talent as the team scales.
- Coach and mentor the Paid Media Strategy Lead and Senior Advertisers, ensuring strategic alignment between business goals and channel-level execution.
- Own the brand’s conversion rate optimization (CRO) agenda across all digital touchpoints — from paid media landing pages to product detail pages (PDPs) on Shopee, Lazada, and owned channels.
- Ensure paid traffic is matched with optimized conversion experiences that maximize GMV per visit and reduce drop-off across the funnel.
- Oversee CRM strategy and customer lifecycle programs that increase repeat purchase rates, improve LTV, and reduce churn.
- Champion a test-and-learn culture across the funnel, institutionalizing A/B testing at both the ad and conversion layer.
- Own the performance measurement framework for the brand — ensuring the team is tracking the right metrics, using the right attribution models, and making decisions based on incremental impact rather than vanity metrics.
- Lead the Growth Analytics & Attribution function to build dashboards, models, and reporting systems that provide accurate, real-time visibility on paid media performance and business outcomes.
- Drive incrementality thinking across the team — separating revenue that paid media genuinely drove from revenue that would have happened anyway.
- Present performance results, growth insights, and strategic recommendations to the Marketing Director and senior leadership.
- Ensure paid media strategy is fully integrated with content, affiliate, CRM, and brand marketing efforts to create a cohesive, multiplier effect across channels.
- Collaborate with Category Managers to align performance investments with category commercial priorities, hero SKU pushes, and campaign calendars.
- Work with the TikTok Content Strategy Lead and Creative teams to ensure ad creative and content strategies are data-informed and performance-ready.
- Align with the Affiliate & KOL team to integrate affiliate-driven content and creator activity into the broader paid media and growth strategy.
- Partner with platform representatives (TikTok, Meta, Google, Shopee, Lazada) to access beta products, strategic support, and co-investment opportunities.
- Own and manage the total performance marketing budget, with full accountability for spend efficiency and ROI at a portfolio level.
- Set budget guardrails and allocation frameworks for the Paid Media Strategy Lead and channel teams to operate within.
- Monitor overall budget pacing, forecast spend vs. return, and make real-time reallocation decisions to protect and maximize growth outcomes.
- Report on budget utilization, efficiency trends, and investment recommendations to the Marketing Director on a regular cadence.
- Bachelor’s degree in Marketing, Business Administration, Economics, or a related field. An MBA or advanced degree is an advantage.
- 7+ years of experience in performance marketing, digital growth, or paid media, with at least 3–5 years in a senior leadership role.
- Proven track record of owning paid acquisition economics and driving measurable, profitable growth at scale.
- Deep expertise across multiple performance channels including TikTok Ads, Meta, Google/YouTube, Shopee Ads, and Lazada Sponsored Solutions.
- Experience building, leading, and scaling high-performance marketing teams.
- Strong background in growth analytics, attribution modeling, and incrementality measurement.
- Experience with CRO, CRM, and customer lifecycle marketing is strongly preferred.
- Background in beauty, FMCG, e-commerce, or direct-to-consumer brands is a strong advantage.
- Paid acquisition strategy and cross-channel budget management
- Growth analytics, attribution modeling, and incrementality measurement
- Conversion rate optimization (CRO) and customer lifecycle management (CRM)
- Full-funnel performance marketing architecture across TikTok, Meta, Google, and marketplace platforms
- Performance forecasting, scenario planning, and ROI modeling
- Team structure design and performance marketing organizational development
- Proficiency in analytics and reporting platforms (e.g., Looker Studio, GA4, or equivalent)
- Visionary growth mindset with the ability to translate business ambitions into executable performance strategies
- Strong leadership presence with the ability to inspire, develop, and hold a high-performance team accountable
- Highly analytical and commercially minded, with clear instincts for where growth comes from
- Exceptional communicator, able to present complex performance data and strategic recommendations to senior leadership
- Decisive and fast-moving in high-stakes, high-spend environments
- Collaborative and cross-functional, with the ability to align diverse teams around shared growth outcomes
- High ownership mindset — comfortable being the person ultimately accountable for performance results
- Hybrid work setup based in Eastwood, with on-site presence expected during key campaign periods, major platform events, and team planning cycles.
- High-accountability, fast-paced environment with direct visibility to the Marketing Director and senior leadership.
- Significant involvement during mega-sale events, product launches, and peak commercial periods across all platforms.
Vacancy posted 1 day ago
Similar jobs that could be interesting for youBased on the Performance & Growth Senior Manager in Quezon City vacancy
- ...We are hiring Growth & Market Development Senior Manager in Tuazon, QC. This is an onsite work setup (office based) and field work if needed. This... ...Customer & Market Insights ~ Go-to-Market Execution & Performance Tracking ~Cross-Functional Alignment & Business...
- ...Join Monark Equipment Corporation! Senior Manager - Marines Job Summary The Senior Manager - Marines will be responsible for leading... ...operations of the marine business segment, driving revenue growth, identifying new market opportunities, and developing strategic...
- ...expert ready to step up your game? We’re looking for a Senior Amazon PPC Manager to drive performance, define winning strategies, and build strong client... ...our internal companies, a leading provider of Amazon growth services. They help brands optimize advertising, improve...
- ...execution, and optimization of performance marketing strategies for... ...Performance Marketing Lead will manage performance marketing specialists... ...segments, products, and growth initiatives, translating commercial... ...recommendations clearly to senior stakeholders. ~ Build...
- ...The Senior Program Manager is accountable for the end-to-end execution of New Product Introductions (NPIs) for branded products, from concept... ...diverse locations. • Excellent knowledge of project performance evaluation and change management principles. Experience...
- ...Position: Growth Marketing Coordinator Location: Remote (Philippines) Job Type... ...and tools that can improve sales performance. Support ongoing marketing campaigns... ...opportunities and trends. Organize and manage marketing assets such as reports, creatives...Remote job
- ...Description Lead the performance initiatives of the clinic to enhance operational efficiency. Collaborate with various departments... ...strategies to optimize clinic services and inventory management. Requirements Educational Qualifications: Bachelor’s degree...
- ...Responsibilities: 1. Internal Audit Operations Manage the day-to-day operations of the Internal... ..., and reporting of audit engagements. Perform detailed review of audit working papers,... ..., including the ability to present to senior management High level of integrity,...
- ...on optimizing campaigns and scaling performance? As a Media and Performance Strategist... ..., maximize ROI, and drive measurable growth through smart, insight-led media... ...do: Paid Media Strategy & Campaign Management ~ Plan, launch, and optimize paid...
- ...Senior Affiliate Partnership Manager Remote · Contract · Senior / Lead Growth & Partnerships Help Scale the Future of On-Demand Healthcare DrHouse ( is a fast... ...management role. We want someone who understands performance marketing deeply, knows how to build and...
- ...Manage a portfolio of client projects including brand activation, events, and IMC requirements Build and maintain relationships with clients Act as the first point of contact for client questions and requests Liaise with other departments in the organization...
- ...Job Summary: The Senior Business Development Manager will lead growth initiatives, focusing on building strategic partnerships, driving revenue generation, and identifying new business opportunities. The ideal candidate will have strong analytical abilities, deep industry...
- ...The Assistant Manager – Solar Asset Performance will be responsible for monitoring, analyzing, and optimizing the performance of the company’s solar energy assets. This role involves ensuring maximum efficiency, reliability, and profitability of solar PV systems through...
- ...financial freedom. About the role The Performance Marketing Specialist is responsible for... ...& Campaign Execution Execute and manage paid media campaigns across: Meta Ads (... ..., Brand, Product/Segment Marketing, and Growth teams for campaign alignment, campaign objectives...
- ...Duties and Responsibilities 1.Procurement Management Develop and implement procurement strategies for construction materials... ...materials to prevent project delays. Monitor supplier performance in terms of quality, cost, and delivery. Maintain approved...
- ...freedom. About the role As the Senior Social Media & Community Manager, you will own GoTyme Bank's social media ecosystem as a key growth and brand-building channel, defining... ...insights to measure and optimize performance and lead the social media and content...
- ...funnels on a periodic basis. Responsible for the revenue and business growth of the verticals being covered. Responsible for acquiring new customers and growing them. Provides management with customer feedback ad market intelligence. Has background in the IT...
- ...We are seeking a highly skilled Performance Test Engineer to join our growing team. This role involves leading performance testing efforts... ...tools. The ideal candidate should be able to independently manage performance test scripting, execution, analysis, and reporting...
- ...and business operations. This is a senior growth role that sits at the intersection of strategy... ...alongside the Segment Strategy Senior Manager, and you will be equally responsible... ...from sourcing and structuring through performance management and scaling. The...
- ...business operations. This is a hands-on growth leadership role, not a pure strategy... ...active customer targets and corridor-level performance; build the growth scorecard, set OKRs,... ...COMMUNITY GROWTH Source, negotiate, and manage commercial partnerships with remittance...
- ...financial freedom. About the role The Growth Partnerships Lead is responsible in... ...behavior. Execution & Relationship Management Negotiate and close agreements,... ...post-signing: manage commitments, monitor performance, run business reviews. Co-build and help...
- ...Processing Outsourcing (BPO)! We at TaskUs understand that achieving growth for our partners requires a culture of constant motion,... ...TaskUs. DEI: In TaskUs we believe that innovation and higher performance are brought by people from all walks of life. We welcome...
- ...Responsibilities Paid Media Management – Optimize and scale advertising campaigns across... ...maintaining profitable CAC by focusing on high-performing campaigns and cutting underperformers.... ...and conversions. Affiliate & Traffic Growth – Expand affiliate networks (CPA,...
- ...About the Role We are looking for a Growth Strategist who can drive measurable results... ...accounts through data-driven strategies, performance marketing, and continuous... ...strategic thinking skills • Experience managing multiple client accounts • Proficiency...
- ...brands to reach millions through this role! As a Sr. Media and Performance Strategist, your goal is to bring the right ads to the right... ...brands rely on you to drive propel their digital growth, that in itself is a breakthrough. Imagine being a central figure...
- ...JOB DESCRIPTION – SENIOR OPERATIONS MANAGER (MECHANICAL ENGINEERING) Position: Senior Operations Manager – Mechanical Engineering Department... ...other mechanical works , as applicable. Monitor the performance of project teams and implement corrective actions when necessary...
775000 $ per day
...HAVE THE RIGHT TO LIVE AND WORK IN THIS COUNTRY ARE ELIGIBLE TO APPLY FOR THIS ROLE--- POSITION TITLE: Record to Report Ops Senior Manager WORK SETUP: RTO OVERALL PURPOSE: RESPONSIBILITIES: Manage the deliverables of the Record to Report Team • Act as Expert...- ...GET AT PRIME ~ Competitive Salary + Performance Bonuses ~ International Industry... ...strategies, and best practices ~ Career Growth toward Senior Leadership & Executive Roles ~ Own... ...drop-off. 3. Paid Media & Campaign Management Plan, manage, and optimize paid...
- ...S&C GN SAP Platform – Cross-Functional SME – Manager, Senior Manager Areas of Work: SAP S/4HANA Transformation JOB TITLE: Platforms Consulting Senior Manager - Subject Matter Expert Years of Experience: 10+ years WORK SET UP: Onsite in Taguig (Official set-...
- ...Responsibilities Performance Tester with 3+ years of experience in Web, UI and API protocols. Performance Centre, Load Runner Enterprise , Excellent Communication skills Knowledge on Performance Engineering and J Meter The resource should be well versed...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Performance & Growth Senior Manager. Be the first to apply!
