Performance Marketing Lead
Full-time
GoTyme PH (Philippines)
About GoTyme
GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.
At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.
About the role
We are looking for a Performance Marketing Lead to be accountable for digital acquisition and growth through SEO, paid media, and multi-channel campaigns. The role focuses on optimizing ROI, improving conversion rates, and using analytics to drive data-backed marketing decisions.
- Develop and oversee overall performance marketing strategy (with support of media agency)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimize all advertising campaigns for positive ROAS
- Manage paid listings on third party websites and media partners
- Manage Google Analytics, Firebase, Appsflyer, etc. to track and measure all marketing campaigns
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
- Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brand’s digital channels and assets
- Monitor CAC trend
Requirements
Must Haves
- A Bachelor's Degree in business, economics, marketing, or a related field
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, SEO, social media and other digital channels.
- You possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.
- Preferably has experience in campaign and channel analysis and reporting, including Google Analytics experience.
- You are a highly goal-oriented individual and have excellent communication skills
Vacancy posted 7 days ago
Similar jobs that could be interesting for youBased on the Performance Marketing Lead in Quezon City vacancy
- ...technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks... ...a path to financial freedom. About the role The Performance Marketing Specialist is responsible for the hands-on execution, optimization...
- ...hands-on experience building South Africa’s leading digital bank, TymeBank, one of the... ...for a strategic and results-driven Trade Marketing Lead to drive the execution of impactful... ...with sales and marketing teams to maximize performance across channels. Develop and...
60000 - 70000 Php
...Position: Marketing Lead Location: Remote (Philippines) Job Type: Full time Work Schedule: 9:00 am- 5:00 pm (Pacific Standard... ...Ads) across various digital channels. Evaluate campaign performance, generate insights, and continuously optimize based on data....Remote job- ...hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest... .... About the Role The Segment Marketing Manager owns the end-to-end segment portfolio strategy and commercial performance. The role is responsible for shaping segment...
- ...will solve traverse the domains of customer engagement and go-to-market, partnerships and deal-making, product proposition and product... ...and Beneficiary active customer targets and corridor-level performance; build the growth scorecard, set OKRs, and run the operating cadence...
- ...Developing and executing marketing strategies and sales plans to promote products eƯectively... ...campaigns and sales activities. Leading and guiding a team of sales and marketing... ...to secure deals or contracts. Setting performance goals, analyzing key performance indicators...
- ...Great Deals E-Commerce Corporation is a leading player in the e-commerce industry, dedicated... ...tasks, set goals, and conduct regular performance evaluations to maintain a high level of... ...with internal stakeholders, such as marketing, commercial team, and design teams, to understand...
- ...with Sales Operations to identify attractive targets and prospects for sales Work with Marketing and Sales Operations to develop and implement a plan for generating leads via targeted marketing campaigns, current customer referrals, relevant conferences, etc....
1200 - 1600 $
...About Us: RecruitGo is a leading Employer of Record (EOR) company specializing in bridging top talent in emerging markets with global clients. Our services enable businesses... ...Executive to take ownership of digital performance, marketing delivery, and the integration...- ...readiness prior to cutover. Monitor early-life support (hypercare) performance and stabilization metrics. Coordinate daily operations... ...ITIL Certification Minimum of at least 3 years of experience as a Service Delivery Lead Can work full onsite (Cubao)...
- ...seeking a results-driven Sales Supervisor to lead, coach, and develop a team of Sales... ...executing sales strategies, monitoring team performance, strengthening the sales pipeline, and... ...business practices. Stay informed on market trends, competitor activities, and industry...
- ...operations. In this role, you’ll be at the center of execution—driving performance, aligning teams, and ensuring everything runs smoothly day to... ...with global stakeholders . Key Responsibilities: Lead and optimize day-to-day operations to ensure smooth, efficient,...
- ...Philippines is a dynamic, founder-driven, and leading full-service commercial real estate... ...providing integrated, data-driven, and market intelligence-based real estate solutions... ...competitive base salary with motivating performance incentives. Plus, we've got you covered...
- ...will solve traverse the domains of customer engagement and go-to-market, partnerships and deal-making, product proposition and product... ...management end-to-end: from sourcing and structuring through performance management and scaling. The financial economics of segment...
- ...our people. Client Summary: Our client is Australia’s leading publication covering technology, innovation policy, and the... ...to support our client. This role spans CRM and data management, marketing administration, reporting, and operations support. It’s ideal for...
- ...Job Description The Marketing Project Assistant will provide administrative support to the Marketing Department by organizing and archiving... ...and properly handle company marketing materials. Perform other administrative tasks related to the project as assigned by...
40000 Php
...Position: Marketing Assistant Location: Remote (Philippines) Job Type: Full-time Work Schedule: 9:00 am- 5:00 pm (Pacific... ...Explore marketing platforms and tools that can improve sales performance. Support ongoing marketing campaigns across various initiatives...Remote job- ...are looking for a Creative Officer to lead the conceptualization, production, and delivery... ...visual content that supports our digital marketing, branding, lead generation, and corporate... ..., office, and event photography Perform basic photo retouching and color correction...
- ...quality. Translate organizational goals into actionable initiatives that improve clinic performance. Analyze data, anticipate problems, and implement solutions fast. Lead by example: coach, manage, and elevate a diverse clinic team. Handle staff concerns...
- ...hands-on experience building South Africa’s leading digital bank, TymeBank, one of the... ...freedom. About the role The Product Marketing Manager will own the end-to-end go-to-... ...Propositions, Risk, Product, Data and Analytics, Performance Marketing, and Brand to ensure GTM...
- ...Description We are seeking an experienced Project Manager to lead and manage end-to-end healthcare projects, including system... ..., and organizational standards. Manage vendor performance and ensure contractual deliverables are met. Lead project...
- ...hands-on experience building South Africa’s leading digital bank, TymeBank, one of the... ...collaboration with Retail Sales, Product, Marketing, Risk, and Operations teams. The ideal... ...merchant acquisition, activation, and performance. Commercial Structuring Lead negotiations...
775000 $ per day
Leads the implementation and delivery of Security Services projects, leveraging our global delivery capability (method, tools, training... ...- Expected to be an SME. - Collaborate and manage the team to perform. - Responsible for team decisions. - Engage with multiple teams...775000 $ per day
...ARE ELIGIBLE TO APPLY FOR THIS ROLE--- POSITION TITLE: Delivery Lead Sr Manager WORK SETUP: Hybrid RESPONSIBILITIES: • Support sales... ...strategy across one or more client portfolios • Address performance issues and implement continuous improvement plans to achieve project...- ...Job Mission The Marketing Specialist supports the Jr. Brand Manager in the strategic planning, coordination, and execution of brand... ...placements and supports the tracking of campaign exposure and performance. Coordinates with press, influencers, and other external...
- ...ensuring accuracy, compliance, and team performance. This role is both operational and leadership... ...take ownership of accounting processes, lead a small team, and help drive continuous... ...visionaries in the learning and language market. The experience of joining an...
- ...The Marketing & Communications Manager is responsible for managing the execution of the company's marketing, branding, and communication... ...internal coordination while working closely with the Digital Performance Marketing, Creative, and Sales teams. The position focuses on...
- ...Join SAVii: Transforming Employee Wellness Across Emerging Markets About SAVii SAVii is the leading financial wellness platform in the Philippines, dedicated to revolutionizing the employee benefits landscape. Founded in 2017, we provide 360-degree salary-linked...
- ...About Us: RecruitGo is a leading Employer of Record (EOR) company specializing in bridging top talent in emerging markets with global clients. Our services enable businesses to... ...management, and escalation resolution. Perform root cause analysis and recommend...
- You might just be the person we’re searching for, if you fit the bill! • You need to have mad skills on: o Social Media Advertising Tools (TikTok Ads, Meta Business Suite, etc.) o Google Ads o Programmatic Advertising Platforms, DSPs o Google Analytics o Data...
DEMPSEY RESOURCE MANAGEMENT INC.
Quezon Citya month ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Performance Marketing Lead. Be the first to apply!
