Performance Marketing Lead
Full-time
Dempsey Resource Management Inc.
Responsibilities
- Paid Media Management – Optimize and scale advertising campaigns across Meta, Google, TikTok, and Programmatic DSPs. Increase ad spend while maintaining profitable CAC by focusing on high-performing campaigns and cutting underperformers.
- Creative Testing & Optimization – Conduct weekly A/B tests on creatives, refining headlines, CTAs, and offer positioning. Align ad creatives with trending topics and sports events to boost engagement and conversions.
- Affiliate & Traffic Growth – Expand affiliate networks (CPA, revenue share) and onboard new media buyers and traffic sources. Optimize tracking to monitor source efficiency and diversify traffic streams.
- Retargeting & Reactivation – Run aggressive remarketing campaigns using push notifications, SMS, and other placements to bring back inactive users. Leverage lookalike audiences and high- value user segments for reactivation.
- Data-Driven Budget Scaling – Allocate marketing budget based on real-time performance data. Conduct weekly spend vs. DAU efficiency audits to ensure sustainable growth. Maintain a target ROAS while scaling acquisition efforts.
Requirements
- 5+ years of experience in performance marketing, digital advertising, or user acquisition.
- Expertise in paid media buying across Meta, Google, TikTok, and Programmatic DSPs.
- Strong background in A/B testing, conversion rate optimization, and ad creative performance analysis.
- Experience in affiliate marketing, CPA networks, and traffic partnerships.
- Proven ability to scale ad budgets efficiently while maintaining profitability.
- Proficiency in tracking and analytics tools (Google Analytics, UTM tracking, MMPs, Meta Ads Manager).
- Experience in the sportsbook or sports betting industry is a plus.
- Highly analytical, data-driven, and results-focused with a deep understanding of DAU growth strategies.
Vacancy posted 20 days ago
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