Head of Brand — DTC Joint Health Supplements

? Head of Brand — DTC Joint Health Supplements

Own the position. Own the execution. Own the category.

Job Snapshot

Seniority: Senior

Compensation: 4,000–10,000 per month, based on experience and proven track record

Target start: 19 October 2026

We’re looking for a senior brand operator to take a growing DTC joint health supplements brand from Facebook arbitrage to genuine category ownership .

The strategy is set with the founder.

Everything after that is yours.

This is a high-autonomy role for someone who has already helped turn a DTC brand from a commodity competing for clicks into a brand customers know, remember and return to.

About the Company

We’re a DTC supplements brand selling joint health products to people living with joint pain — and to people who refuse to let it dictate how much they get out of life.

Our customer is 40+.

They've heard every promise in this category before. They don't need more hype. They need a brand that understands them, earns their trust and gives them a compelling reason to believe.

That's why our voice is empathetic and knowledgeable, never sensational .

Today, much of our growth comes from Facebook arbitrage rather than brand pull.

That leaves us competing like a commodity in a crowded market.

This role exists to change that.

The Role Overview

Your job is to establish a distinct, defensible position for the brand and make that position real across the entire customer experience.

Not just in a positioning deck.

Not just in paid ads.

Everywhere.

Advertising. Email. Website. Ambassadors. Events. Product.

The goal is to create a brand our 40+ customer remembers, trusts and actively chooses — resulting in stronger brand recall, more organic traffic, more returning customers and higher lifetime value.

You'll set strategic direction alongside the founder, who can give roughly one hour per day.

Execution belongs to you.

Responsibilities

You are accountable for:

• Creating a brand position distinct enough to own its own category rather than fight for a slot in an existing one
• Turning that positioning into a consistent customer experience across advertising, email, website, ambassadors, events and product
• Executing the agreed brand strategy and turning strategic decisions into shipped work
• Building brand memory with 40+ customers living with joint pain so the brand becomes the one they recall when the category comes to mind
• Growing organic traffic and returning customer rates as dependence on paid arbitrage falls
• Increasing lifetime value by building a reputation and customer experience that earns repeat purchase

These are outcomes you own, not tasks you complete.

What Success Looks Like

You're winning in this role when:

• Organic traffic is measurably increasing
• Returning customer rate is measurably increasing
• Customer lifetime value is measurably increasing
• We can see evidence of stronger brand recall and reputation among our 40+ target customer
• The positioning is unmistakable and consistently expressed across advertising, email, website, ambassadors, events and product
• Growth becomes increasingly driven by brand demand rather than paid arbitrage alone

The ultimate test is simple:

The brand stops looking interchangeable with the rest of the category.

Required Experience

Seniority Level: Senior

The founder has roughly one hour per day to give this role.

That means you need the judgment to make decisions, the confidence to defend them and the ability to execute without waiting for constant approval.

The core challenge — taking a brand from commodity positioning toward category leadership — cannot be learned on the job.

You should have:

• Taken a DTC brand from heavy Facebook arbitrage toward genuine brand/category leadership
• Helped a brand carve out a distinct category or market position rather than simply compete harder inside an existing one
• Defined a strong position in a competitive market and helped defend it as competitors reacted
• Carried positioning through an entire business — including advertising, email, website, ambassadors, events and product
• Strong experience in e-commerce / DTC consumer brands
• The ability to move between strategic thinking and hands-on execution without losing momentum

Be ready to show us what you changed, why you changed it and what happened as a result.

Tools / Environment

You'll work with:

• Shopify
• DTC advertising and creative workflows
• Email and retention channels
• Ambassador and partnership initiatives
• Events
• Product and customer experience

Specific tooling matters less than your ability to carry a position from idea → execution → customer experience → measurable commercial impact .

Compensation & Benefits

• Compensation: 4,000–10,000 per month
• Final compensation will depend on experience and demonstrated track record
• High autonomy and direct access to the founder
• Significant ownership over the future position of the brand
• Target start date: 19 October 2026

Hiring Process

• Application review
• Initial Interview
• Client Interview focused on brand judgment, ownership and past results
• Practical evaluation / case discussion
• Final conversation
• Offer

We care less about polished brand vocabulary and more about evidence that you've solved this problem before.

Who Thrives Here

You'll thrive if you:

• Think positioning is worthless unless customers actually experience it
• Can turn strategy into shipped work without needing a large team or constant founder input
• Are comfortable making high-judgment decisions independently
• Obsess over what makes a brand memorable rather than merely attractive
• Understand the commercial relationship between brand, acquisition, retention and LTV
• Can speak to a skeptical 40+ customer with empathy and authority without falling into supplement-industry hype
• Want genuine ownership rather than a narrow brand-management remit

Who Will Struggle

This role is unlikely to work if you:

• Are strongest at producing brand decks but weaker at implementing them
• Need frequent founder approval before moving
• Think brand ends with visual identity, tone of voice or creative direction
• Have only operated one channel rather than carrying positioning across an entire customer journey
• Are comfortable with paid acquisition remaining the permanent answer to growth
• Haven't personally owned measurable commercial outcomes from brand work

Application CTA

If you've helped turn a DTC brand from paid-arbitrage dependence into a brand customers actively remember, seek out and return to , we want to see the evidence.

Show us the brand before you touched it.

Show us what you changed.

Show us what happened next.

? Apply here:

We're not hiring someone to manage a brand.

We're hiring someone to make it own its category.