[CG] Head of Marketing - 64892164222

LOOKING FOR STELLAR TOP CANDIDATES  

Position :   AI Marketing Automation & Campaign Operations Manager
Working Hours : Full-Time│ US EST Business Hours
Search Location : Global
Salary : $1700-2000 USD
: The Final Salary Offer depends on the client’s decision, interview results, and experience

 

About the Client:

Our client operates AI-enabled businesses at the intersection of cloud computing, ecommerce, investment, advertising, and automation.

They are building an internal AI-powered marketing and content platform that generates, manages, distributes, measures, and improves content and advertising across LinkedIn, Google, Meta, WordPress, HubSpot, and other channels.

We are looking for someone who can own the operation of this system, not simply use marketing tools.

 

About the Role:

The AI Marketing Automation & Campaign Operations Manager will own the day-to-day execution and continuous improvement of our automated marketing, advertising, content, and lead-generation infrastructure.

 

You will work across paid media, generative AI, CMS operations, CRM workflows, APIs, analytics, and AWS-based automation.

 

This is a hands-on operating role. You will be expected to take campaigns and workflows from idea through implementation, testing, launch, measurement, optimization, and documentation.

 

You will work with engineers when engineering is required, but you should be capable of investigating problems yourself, understanding how systems connect, testing integrations, reading technical documentation, and determining whether something actually works.

 

This is not a traditional social-media-manager or content-coordinator position.

 

Role Responsibilities:

AI Content & CMS Operations

   Operate and improve our AI-powered content workflow, including:

• Generating and evaluating content using Amazon Bedrock and other LLMs
• Managing prompts, templates, brand instructions, content metadata, and approvals
• Coordinating content from generation through storage, approval, distribution, and publication
• Managing publication to WordPress, LinkedIn, Google, Meta, and other channels
• Creating structured testing workflows for copy, creative, landing pages, and offers
• Maintaining quality control so automated output is accurate, useful, on-brand, and appropriate for each platform

 

Paid Advertising

Own campaign execution across platforms including:

• Google Ads
• LinkedIn Ads
• Meta Ads
• Amazon Ads where applicable

Responsibilities include campaign setup, audiences, keywords, budgets, bidding, creative testing, conversion tracking, reporting, and optimization.

You should be comfortable being accountable for business results—not merely reporting impressions and clicks.

 

Marketing Automation & Integrations

Work with our technical team to operate and improve workflows connecting systems including:

• HubSpot
• LinkedIn
• Google
• Meta
• WordPress
• Amazon Web Services
• Internal CMS and content systems

You will diagnose failed workflows, expired credentials, publishing failures, data synchronization issues, attribution problems, and other operational problems.

You do not need to be a full-time software engineer, but you must be technically capable and willing to learn.

Experience working with APIs, webhooks, JSON, SQL, Python, JavaScript/TypeScript, Lambda, or similar technologies is highly valued.

 

Lead Generation & CRM

Own the operational connection between marketing activity and the sales pipeline.

This includes:

• Capturing and routing leads into HubSpot
• Maintaining campaign and source attribution
• Synchronizing lead-generation activity from advertising and social platforms
• Creating audiences and remarketing workflows
• Measuring lead quality, conversion, CAC, pipeline creation, and revenue
• Identifying where leads or opportunities are being lost in the funnel

 

Measurement & Optimization

• Build a clear view of what is working.
• You should be comfortable working with:
• ROAS, CAC, CPA, CPC, CPM, CTR, CVR, LTV, contribution margin, pipeline value, revenue attribution, and payback period.
• You will be expected to use these measures to make recommendations and then implement those recommendations.
• Reporting without action is not sufficient.

 

Requirements :

             We care considerably more about demonstrated execution than credentials.

            You should have:

• 3+ years of relevant experience in performance marketing, growth operations, marketing automation, advertising operations, ecommerce, or a closely related field
• Hands-on experience operating at least two major advertising platforms
• Experience managing real advertising budgets and optimizing campaigns based on performance
• Strong understanding of digital advertising economics and attribution
• Experience with a CRM such as HubSpot
• Practical experience using generative AI in a professional workflow
• Strong spreadsheet and analytical skills
• Excellent written English and strong attention to detail
• Ability to independently investigate unfamiliar technical systems and documentation
• Evidence that you can take responsibility for a deliverable and finish it

 

Strongly Preferred

               Experience with several of the following would make you particularly well suited:

• Amazon Bedrock
• AWS Lambda
• APIs and webhooks
• HubSpot APIs or workflows
• LinkedIn Marketing APIs
• Google Ads API
• Meta Marketing API
• WordPress APIs
• Python, JavaScript/TypeScript, or SQL
• Canva or programmatic creative-generation workflows
• Amazon Ads or Amazon Marketplace
• Ecommerce
• B2B lead generation
• AI agents or agentic workflows
• Automated content publishing
• LLM evaluation and prompt management

AWS certification is useful but not required. We value demonstrated ability more highly than certification alone.
 

Who Will Do Well Here

You will probably enjoy this role if you see a failed integration, underperforming campaign, or cumbersome manual process and immediately want to understand why it is happening and how to fix it.

You are comfortable moving between a campaign dashboard, HubSpot, an AWS console, API documentation, a spreadsheet, an AI prompt, and a conversation with an engineer.

You don’t need someone to turn every objective into a checklist for you.

You probably will not enjoy this role if you want a position focused primarily on posting social content, producing marketing copy, attending meetings, or waiting for assignments.
 

How We Work

  This role requires a high degree of independence.

             We expect people on our team to:

• Show up prepared and on time
• Respond reliably during agreed working hours
• Communicate early when something is blocked
• Keep commitments or renegotiate them before a deadline is missed
• Test work before declaring it complete
• Document important systems and decisions
• Follow through without repeated prompting
• Ask for help when necessary, but first make a serious attempt to understand the problem
• Treat colleagues, partners, customers, and vendors professionally

 

A task is not complete because an email was sent, a campaign was created, or code was deployed. It is complete when the intended business outcome has been verified.
 

What Success Looks Like

               Within your first 30–90 days, we expect you to be able to:

• Understand and document our existing CMS and marketing automation architecture
• Independently operate our publishing and campaign workflows
• Launch and manage campaigns across our principal advertising platforms
• Establish reliable campaign tracking and reporting
• Keep HubSpot synchronized with marketing and lead-generation activities
• Identify broken or inefficient workflows and drive them through resolution
• Establish a repeatable A/B testing process for messaging, creative, audiences, and landing pages
• Increase the proportion of routine campaign and content operations handled through automation
• Produce a clear weekly assessment of what happened, what worked, what failed, and what should happen next

 

NOTE: We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.

 

 PLEASE NOTE: 

→ We are looking for candidates based anywhere Globally 
→ Please note that we process only one active application at a time—if you’ve applied for multiple roles, kindly direct any updates to the team handling your first application. 
→ To start processing, submit your resume in English. 
→ The final offer will be at the client’s discretion and will depend on your interview performance, skills, and experience.
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