Marketing Manager

Job Description:

Star Eye Specs Corp is looking for a creative and strategic Marketing Manager to lead brand development, customer engagement, and campaign execution across our growing optical retail chain. This role is ideal for a dynamic marketer who thrives in both digital and physical retail spaces. You’ll take charge of developing integrated marketing strategies, driving brand visibility, leading promotions, and creating strong partnerships. If you’re a hands-on leader with a flair for storytelling, data-driven decision-making, and team management, we’d love to hear from you.

Key Responsibilities:

Marketing Strategy & Planning:

• Develop and execute marketing plans tailored to the optical retail industry.
• Create brand positioning and messaging for eyewear, lens products, and services.
• Monitor market trends and competitor activity to identify opportunities.

Campaign Management:

• Plan and launch seasonal and product-focused campaigns across digital and physical channels.
• Track performance metrics and adjust strategies based on analytics.

Partnerships & Promotions:

• Coordinate co-branded marketing with suppliers, clinics, and retail partners.
• Manage retail activations, promotional events, and PR initiatives.

Digital & Content Marketing:

• Oversee content creation for social media, email, and in-store materials.
• Manage the brand’s digital presence, ensuring alignment with marketing goals.

Team & Vendor Management:

• Lead the internal marketing team and collaborate with external agencies or freelancers.
• Ensure all creative outputs maintain brand consistency and are delivered on time.

Qualifications:

Education & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Minimum 3 years of experience in a marketing role (retail/optical industry preferred)

Skills & Tools:

• Strong leadership, project management, and communication skills
• Proficient in digital marketing platforms (Google Analytics, Meta Ads Manager, etc.)
• Excellent writing and visual storytelling skills
• Experience managing multi-channel campaigns and marketing teams

Benefits:

• Competitive salary with performance-based bonuses
• Health benefits to support your well-being
• Paid vacation and sick leave
• Employee discounts on eyewear and optical products
• Creative and supportive work environment with growth opportunities

Location:

Preferably based near Makati City

Work Schedule:

Full-time onsite role

Monday to Wednesday (10 hours w/ 1 hour lunch break)

Thursday and Friday (9 hours w/ 1 hour lunch break)

Saturday (5 hours w/ 1 hour lunch break)

If you're excited to help shape the future of a growing optical brand, we’d love to see your application! Please send your updated resume and a short cover letter to **** . Let us know how your skills can bring fresh vision to Star Eye Specs Corp!