Marketing Operations Manager - B2B ABM & Automation - McKinley
120000 - 150000 PhpGratitude Inc
Marketing Operations Manager - B2B ABM & Automation - McKinley Hybrid - 130K
Location: McKinley, Taguig City
Work Setup: Hybrid (3 Days Onsite, 2 Days WFH)
Salary: PHP 120,000 - 130,000
ABOUT THE ROLE:
We are hiring a Manager - Marketing Operations & Automation - B2B ABM for Hybrid setup in McKinley, Taguig! We're looking for a highly skilled Marketing Ops Manager to drive Growth Marketing efforts, lead marketing automation, optimize campaign operations, maintain data integrity, manage lead lifecycle, and scale demand generation.
JOB DETAILS:
Role: Manager - Marketing Operations & Automation - B2B ABM
Location: McKinley, Taguig City
Work Setup: Hybrid (3 Days Onsite, 2 Days WFH)
Salary: PHP 120,000 - 130,000
WHAT'S IN IT FOR YOU:
- PHP 120K - 130K salary package - Competitive offer
- Hybrid work setup (3 days onsite, 2 days WFH)
- Prime work location in McKinley, Taguig
- Lead B2B Growth Marketing operations and automation for digital-first organization
- Own end-to-end campaign ops and ABM execution
YOUR ROLE:
1. Marketing Automation & Campaign Execution
- Build, launch, and optimize automated campaigns across email, paid media, social, and ABM channels
- Manage audience segmentation, lead scoring models, and nurture journeys in Marketo or similar MAP
- Own end-to-end campaign ops: tracking, QA, deployment, and reporting
2. System & Data Management
- Manage key components of the marketing tech stack - Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools
- Ensure data hygiene, governance, lead routing, deduplication, and enrichment
3. Performance Measurement & Insights
- Build dashboards and reports to track funnel performance, pipeline contribution, and campaign ROI
- Translate data into actionable insights to improve targeting, efficiency, and effectiveness
4. ABM & Personalization
- Execute account-based campaigns, intent-based targeting, and personalized outreach using Demandbase or similar ABM platforms
- Work with Sales to streamline ABM programs and ensure smooth lead handoff
5. Process Optimization
- Identify bottlenecks in marketing workflows and implement scalable, automated solutions
- Create SOPs, documentation, and enablement materials for cross-functional teams
WHO WE'RE LOOKING FOR:
- 4-7 years in Marketing Operations / Growth Marketing, ideally in B2B, digital-first organizations
- Hands-on expertise in Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager
- Strong knowledge of marketing automation, campaign execution, lead lifecycle management, and data governance
- Experience in dashboard creation, funnel analysis, and campaign performance optimization
- Familiarity with ABM platforms (Demandbase, 6sense, Terminus) and BI tools is a plus
- Strong project management and stakeholder management skills
120000 - 150000 Php
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100000 - 110000 Php
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