E-Commerce Product Manager
Full-time
LEADS E-Commerce Corporation
E-Commerce Brand Manager
Location: Onsite
Employment Type: Project-based (3 months minimum)
Start Date: ASAP
Job Summary
We’re launching a new pet care brand and we’re looking for a hands-on Brand Manager who can take the lead in bringing it to life. From product positioning to launch execution, you’ll own the full branding and go-to-market strategy. If you’re passionate about pets and know how to build brands that sell online, this is for you.
Key Responsibilities
- Develop the brand identity (logo, tone, packaging direction, storytelling, tagline)
- Plan and execute go-to-market strategy for the brand launch
- Manage landing page setup, social media content, and paid ad creatives (FB, TikTok, IG)
- Work closely with marketing, video editors, and graphic designers
- Oversee product presentation on selling platforms (e.g., Shopee, TikTok Shop, own site)
- Create and manage brand calendar, campaigns, and promos
- Analyze campaign performance and optimize for better conversions
- 2+ years experience in brand management, product launch, or e-commerce marketing
- Solid understanding of Philippine e-commerce trends, especially DTC and pet products
- Strong grasp of branding, storytelling, and visual marketing
- Experienced in Facebook Ads, TikTok marketing, and basic landing page structure
- Excellent coordination skills with creatives and product teams
- Passion for pets is a big plus
Vacancy posted a month ago
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