Marketing Manager
Qubel
About the Opportunity
We are partnering with a well-established, multi-brand restaurant group known for bringing globally inspired Asian dining concepts to the Philippine market. The organization operates several high-performing restaurant brands and continues to invest in brand expansion, customer experience, and innovation.
This role offers strong exposure to multi-brand strategy, senior leadership, and long-term regional brand building — with potential progression into broader marketing leadership responsibilities as the portfolio expands.
Role Summary
The Marketing Manager will lead brand and commercial marketing initiatives across multiple restaurant concepts. The role requires strong brand stewardship, data-driven campaign execution, and close collaboration with operations, culinary, and executive leadership to drive traffic, revenue growth, and brand equity.
This is a hands-on leadership role balancing strategic planning and execution across digital, in-store, and partnership channels.
Key Responsibilities
Brand & Commercial Strategy
Lead integrated marketing strategy across multiple restaurant brands
Translate brand positioning into measurable traffic and revenue growth
Drive seasonal, product launch, and promotional calendar planning
Ensure consistency of brand voice and guest experience across channels
Campaign & Channel Management
Oversee digital marketing, social media, CRM, and performance marketing
Manage agency partners, creative development, and media optimization
Drive localized store marketing initiatives and mall partnerships
Support delivery platform marketing and online reputation management
Customer & Market Insights
Translate guest data, sales trends, and market signals into campaigns
Track marketing ROI and optimize acquisition and retention funnels
Monitor competitive restaurant landscape and emerging F&B trends
Cross-Functional Leadership
Partner closely with Operations, R&D, and Finance teams
Support new store launches and brand refresh initiatives
Mentor junior marketing team members and external partners
Ideal Candidate Profile
6–10+ years marketing experience (F&B, retail, hospitality, or consumer brands preferred)
Proven experience managing multi-location or multi-brand portfolios
Strong digital marketing and performance marketing capability
Strong commercial mindset — understands traffic, conversion, and unit economics
Comfortable working in entrepreneurial, fast-paced environments
Strong stakeholder management (operations-heavy environment)
Leadership & Growth Exposure
This role works closely with senior leadership on portfolio-level brand planning and new concept launches. As the business continues to scale, there is opportunity to expand scope into broader brand or portfolio marketing leadership.
Why This Role
Exposure to established restaurant brands with strong market presence
Opportunity to influence multi-brand growth strategy
Highly visible role with executive exposure
Platform for long-term leadership progression in a growing F&B group
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