Marketing Specialist
Full-time
VPharma Health and Wellness Inc.
Responsible for developing and managing strategic partnerships, overseeing vendor relationships, and ensuring the effective implementation of marketing strategies across the company's retail arm. This role will play a key role in enhancing brand visibility, driving sales, and maintaining strong vendor relationships to support the company's growth objectives
1. Partnership Management and Optimization
- Relationship Building: Develop and maintain strong, positive relationships with key partners, acting as the primary point of contact for all partnership-related matters.
- Performance Monitoring: Monitor and analyze partnership performance against agreed-upon KPIs and objectives, providing regular updates to senior management.
- Issue Resolution: Address and resolve any issues or conflicts that arise within partnerships, ensuring a smooth and productive relationship.
2. Marketing Initiatives
- Campaign Development: Collaborate with partners to co-develop and execute joint marketing campaigns, promotions, and events that drive brand awareness and growth.
- Marketing Materials: Oversee the creation of branded marketing materials and ensure they adhere to brand guidelines and deliver a consistent message
- Budget Management: Manage the budget allocated for partnership activities, ensuring effective use of resources and adherence to financial constraints.
- Training: Provide training and support to trade partners to ensure effective execution of marketing initiatives to retail arm.
3. Brand Portfolio Management
- Portfolio Analysis: Assist in analyzing the brand portfolio to assess performance, identify opportunities, and recommend improvements.
- Brand Positioning: Help manage brand positioning strategies to ensure a cohesive and effective brand presence across all channels.
- Product Updates: Coordinate with product teams to update and maintain accurate brand information and product details.
4. Strategic Alignment and Integration
- Strategy Alignment: Align partnership strategies with overall brand marketing goals and business objectives, ensuring a cohesive approach to brand positioning and market presence.
- Integration: Work with cross-functional teams (e.g., marketing, sales, product development) to integrate partnership activities into broader marketing and business strategies.
5. Reporting and Analytics
- Performance Reports: Prepare and present detailed reports on partnership performance, including insights, results, and recommendations for optimization.
- Data Analysis: Analyze data related to partnership activities and outcomes, using insights to inform future partnership strategies and decisions.
- Budget Management: Manage budgets related to partnerships, vendor costs, and marketing campaigns, ensuring cost-effective utilization of resources.
6. Compliance and Brand Protection
- Guideline Adherence: Ensure that all partnership activities and co-branded materials comply with brand guidelines, legal requirements, and industry regulations.
- Brand Protection: Monitor partner activities to protect the brand’s integrity and reputation, addressing any deviations from agreed-upon standards.
7. Strategic Planning
- Market Analysis: Conduct market research to identify emerging trends, opportunities, and potential new partners that align with the brand’s strategic objectives.
- Strategy Development: Contribute to the development of long-term partnership strategies and plans that support overall brand growth and market expansion.
- College graduate (communications, psychology, marketing, business management)
- At least 3 years work experience
- With experience in account relations, sales and events marketing
Vacancy posted 7 days ago
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