Digital Marketing Specialist

Role Overview

We are looking for a Digital Marketing Specialist who can help businesses grow through strong digital marketing strategies across social media, email, websites, and paid ads.

This role focuses on increasing leads, sales, and brand awareness through well-planned and data-driven campaigns.

Primary Goal

Plan, execute, and optimize multi-channel digital marketing campaigns to drive traffic, generate leads, and increase revenue.

Manage both paid and organic strategies while ensuring all campaigns align with business goals and deliver measurable ROI.

Key Responsibilities

Strategy & Planning

• Develop and execute digital marketing strategies aligned with business goals
• Conduct market research to identify trends, audiences, and opportunities
• Create content calendars for social media, email, and other digital channels
• Define KPIs and track campaign performance
• Improve customer acquisition and retention strategies across channels

Content & Campaign Execution

• Create, manage, and publish content across social media, website, and email
• Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) and track ROI
• Repurpose content across platforms to maximize reach and engagement
• Collaborate with designers, copywriters, and other creatives for campaign assets

Analytics & Optimization

• Monitor performance data and optimize campaigns for better results
• Run A/B tests to improve conversions and engagement
• Manage SEO strategies and website performance
• Provide reports and insights to leadership

Brand Growth

• Strengthen brand messaging across all digital channels
• Identify and explore growth opportunities on emerging platforms

Experience Required

• 3+ years experience as a Digital Marketing Specialist
• Strong experience in managing multi-channel digital campaigns
• Hands-on experience in both paid and organic marketing

Core Tools & Platforms (Candidates must have intermediate to advanced experience in at least one tool per category):

• Collaboration: Google Workspace, Microsoft 365
• Communication: Slack, Zoom, Google Meet, Loom
• Project Management: Monday, Trello, ClickUp, Notion, Asana, Smartsheet, Coda, Confluence
• Design & Content Creation: Canva, Adobe Express, VistaCreate, Stencil
• Content Repurposing: repurpose.io
• Analytics: GA4, Adobe Analytics, Matomo, Plausible
• Link Management: Bitly, Rebrandly, short.io, TinyURL, UTM tools
• Link-in-Bio Tools: Linktree, ManyChat
• Email Marketing: Klaviyo, Campaign Monitor, SendGrid, Mailgun, Amazon SES, Postmark
• Marketing Automation: Mailchimp, Omnisend, Drip, ActiveCampaign, Constant Contact, Brevo, HubSpot Marketing Hub
• Ads Management: Google Ads, Microsoft Ads, TikTok Ads, Meta Ads Manager, LinkedIn Ads
• Tag Management: Google Tag Manager, Tealium iQ, Adobe Launch, Ensighten
• Landing Pages: Unbounce, Instapage, Leadpages, Webflow
• BI & Reporting: Tableau, Airtable, Power BI, Looker Studio, Metabase
• Behavior Analytics: Hotjar, Microsoft Clarity, Crazy Egg, FullStory
• AI Tools: ChatGPT, Gemini

Nice to Have

• CRM Tools: HubSpot, Salesforce, Zoho, Pipedrive
• Video Editing: CapCut, Adobe Premiere Rush, VN, iMovie, Vimeo
• Social Media Scheduling: Buffer, Hootsuite, Later, Loomly, Planoly, Sprout Social, Metricool, Vista Social
• E-Commerce Platforms: Shopify, TikTok Shop, LTK, ShopMy
• Automation Tools: Zapier, Make, n8n, Pipedream
• SEO Tools: SEMrush, Ahrefs, Moz, SE Ranking
• Learning Platforms: Kajabi, Thinkific, Teachable
• Data Integration & Reporting: Supermetrics, Funnel.io, Improvado, Windsor.ai
• Affiliate Management: PartnerStack, CJ Affiliate