CONTENT WRITER & DIGITAL PRODUCER

About the Client

Our client is a well-established Australian digital media company specializing in motorsports. With decades of industry experience, they produce news, feature stories, race analysis, interviews, and multimedia content covering major international and Australian racing championships. They are looking for a talented Content Writer & Digital Producer to join their editorial team and help create engaging content across digital, social media, and print platforms.

Role Overview

The Content Writer & Digital Producer will be responsible for creating high-quality editorial content that informs, entertains, and engages motorsport fans. This role involves researching, writing, editing, and publishing content across multiple digital channels while supporting audience growth through SEO best practices and social media.

Key Responsibilities

• Write and publish daily news articles covering motorsport events and industry updates.
• Produce feature articles, opinion pieces, interviews, and race analysis.
• Rewrite and edit press releases into engaging editorial content.
• Research, verify, and fact-check information to ensure editorial accuracy.
• Monitor international motorsport news and identify breaking stories.
• Publish articles using WordPress.
• Create SEO-optimized headlines, metadata, and article structures.
• Manage and source images while ensuring licensing compliance.
• Assist with social media publishing across platforms such as Facebook, Instagram, LinkedIn, and X.
• Write engaging social media captions to increase audience engagement and website traffic.
• Support editorial planning, content calendars, and special projects.
• Assist with live race coverage and event reporting when required.
• Maintain high editorial standards and brand consistency.

Required Skills & Qualifications

• Degree or qualification in Journalism, Communications, English, or a related field preferred.
• Strong English writing, editing, and proofreading skills.
• Previous experience writing news articles, feature stories, or digital content.
• Understanding of SEO principles and digital publishing best practices.
• Experience using WordPress or other CMS platforms.
• Experience managing or publishing social media content.
• Strong research and fact-checking abilities.
• Excellent attention to detail.
• Ability to work independently and consistently meet deadlines.

Preferred Industry Knowledge

Candidates should have an interest in motorsports and be familiar with topics such as:

• Formula 1
• Supercars
• NASCAR
• IndyCar
• FIA World Endurance Championship (WEC)
• IMSA SportsCar Championship
• World Rally Championship (WRC)
• General motorsport history and industry trends

Performance Expectations

• Publish multiple high-quality content pieces each day.
• Meet editorial deadlines consistently.
• Produce engaging content that increases website traffic and audience engagement.
• Maintain high standards of editorial accuracy and professionalism.
• Contribute ideas for feature stories, interviews, and content initiatives.

Reporting Structure

• Reports directly to the Editor.
• Works closely with the Editorial and Social Media teams.

Working Hours

• 5:00 AM–2:00 PM AEST
• 6 shorter days with Wednesday off (flexible)
• Full-time, remote

What Success Looks Like

• Consistent delivery of high-quality digital content.
• Strong audience engagement across digital and social platforms.
• Increased website traffic through effective content production and SEO.
• Positive contribution to the company's reputation as a trusted motorsports media publisher.