Digital Marketing Specialist - 2 yrs EXP

EDUCATION: Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field (preferred but not mandatory if experience is strong). EXPERIENCE: 1–3 years of hands-on digital marketing experience Experience managing multiple social media pages and Google Business Profiles Proven track record of producing regular content for social channels Required Skills & Competencies Strong understanding of social media marketing fundamentals Experience managing Google Business Profiles (GMB) and local SEO basics Ability to effectively use AI tools to enhance productivity and creativity Content writing and caption creation Graphic design (Photoshop, Canva, or similar) Basic video shooting and editing Website content management Highly organized and detail-oriented Able to work independently and handle multiple platforms Willing to travel to branches when required Amenable to work in Pasig City Additional Requirements Portfolio or samples of previous digital marketing work Comfortable with hands-on execution and day-to-day management Able to support brand growth with measurable outputs, not just ideas

RESPONSIBILITIES:

1. Digital Marketing Execution & Optimization Execute digital marketing plans aligned with company goals (brand awareness, engagement, inquiries, and sales). Manage and optimize digital campaigns using performance data. Utilize AI tools (e.g., content generation, caption writing, design assistance, analytics support, workflow automation) to improve efficiency and quality. Assist in paid campaigns (boosting, ads support) and coordinate with management on ad strategies. 2. Social Media Management (Full Ownership) Manage ALL social media platforms across the company network, including: Facebook Pages (multiple branches/brands) Instagram TikTok YouTube Create, schedule, and publish regular content (posts, reels, short videos, stories). Ensure consistent branding, tone, and messaging across all platforms. Monitor platform trends and adjust content formats accordingly. 3. Community Management & Inquiry Handling Actively monitor and respond to messages, comments, and inquiries across all digital platforms. Ensure timely, professional, and brand-aligned responses. Coordinate with operations and sales teams to support inquiry conversion and follow-ups. 4. Website & Google Business Profile (GMB) Management Manage and update the company website (basic content updates, banners, announcements, blogs if applicable). Ensure website information is accurate, updated, and aligned with current campaigns. Manage and optimize all store Google Business Profiles (GMB): Update business information, hours, photos, and services Post regular updates and promotions Monitor and respond to customer reviews and questions Support local SEO efforts to improve branch visibility in search and maps\ 5. Content Creation & Asset Organization Produce or assist in: Graphic designs (Photoshop, Canva) Basic video shoots and editing Content writing (captions, promos, short articles) Maintain a well-organized digital filing system for creatives, captions, videos, campaigns, and reports. 6. Reporting & Performance Tracking Prepare weekly and monthly performance reports, covering: Reach, engagement, follower growth Inquiry volume and response performance Website and Google Business Profile activity (views, clicks, calls, direction requests) Provide insights and recommendations for continuous improvement. Ensure reports are submitted consistently and on time.