Demand Generation Specialist (B2B)

Demand Generation Specialist (B2B)

Position Summary:

The role owns digital campaigns, lead generation programs, and the systems that track and nurture prospects from first touch to sales handoff. Success is measured in qualified leads, conversion, and pipeline contribution—not just marketing activity. This role works closely with the Marketing Lead and Sales team to ensure follow-through and continuous optimization.

Key Responsibilities

· Plan, launch, and optimize lead generation campaigns across LinkedIn, email, events, ads, and referrals, aligned to sales priorities.

· Manage and grow LinkedIn presence and performance, and develop paid media campaigns (audience targeting, creatives coordination, budgeting, and optimization).

· Build, test, and maintain lead nurture journeys to move leads faster down the funnel to have qualified sales conversations.

· Set up, maintain, and improve lead tracking in a CRM and/or marketing automation tool, ensuring lead source and lifecycle stages remain accurate.

· Analyze website performance and optimize the Company website’s organic and paid search strategy, driving SEO and SEM initiatives to improve search rankings and increase qualified lead traffic.

· Help monitor funnel metrics (leads, conversion rates, cost per lead, pipeline) and produce weekly/monthly performance reports with insights.

· Coordinate with sales and product teams to ensure fast lead follow-up, clear handoff criteria (MQL/SQL), and closed-loop feedback for campaign iteration.

Marketing Operations & Support

· Gather insights from direct engagement with prospects and customers to develop customer-centric marketing assets and campaigns.

· Maintain campaign calendars, budgets, and documentation (briefs, targeting, creative versions, results) for repeatable execution.

· Run a test-and-learn process (A/B tests on ads, landing pages, and emails) and apply learnings to improve performance.

· Partner with Brand/Content and Design resources to produce campaign assets that are on-brand and conversion-focused.

· Ensure data hygiene and reporting consistency across channels (UTMs, lead source attribution, dashboards).

· Prepare weekly or monthly marketing activity reports.

Qualifications:

· Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

· At least 3 years of experience in digital marketing, demand generation, or growth roles (B2B preferred).

· Hands-on experience running LinkedIn campaigns, email marketing, SEO/SEM initiatives, and working with a CRM and/or marketing automation tool.

· Comfortable with funnel metrics and performance analysis (leads, conversion, cost per lead, pipeline contribution).

· Data-driven, test-and-learn mindset; able to form hypotheses, run experiments, and make decisions from results.

· Organized and dependable with a bias toward shipping campaigns and meeting deadlines.

Able to work on-site in Alabang, Muntinlupa.

Nice to have: B2B technical/industrial/enterprise experience; familiarity marketing to engineering/operations/government buyers; SEO and content distribution experience.