Digital Performance Marketing Head

POSITION OVERVIEW

The Performance Digital Marketing Head will lead PRIME Philippines' digital growth strategy, with a strong focus on performance marketing, lead generation, customer acquisition, conversion, and measurable business results .

This role is responsible for developing and executing data-driven digital campaigns that generate qualified leads, strengthen PRIME Philippines' market presence, and support the company's brokerage, research & advisory, and other business units. 

The ideal candidate is a strategic and commercially minded digital marketing leader who understands that successful marketing goes beyond impressions and engagement—it must translate into qualified opportunities, client acquisition, revenue, and business growth .

KEY RESPONSIBILITIES

1. Performance Marketing Strategy

• Develop and lead PRIME Philippines' and other GOCs overall performance digital marketing strategy aligned with business and revenue objectives.
• Build digital acquisition strategies across Google, Meta, LinkedIn, TikTok, and other relevant platforms .
• Develop campaigns for different business lines, target markets, properties, services, and client segments.
• Establish clear acquisition funnels from awareness → lead generation → qualification → conversion .
• Continuously optimize campaigns based on performance, audience behavior, and business results.

2. Lead Generation & Conversion

• Own digital lead generation initiatives and establish strategies to consistently increase the volume and quality of leads.
• Develop landing pages, lead forms, remarketing campaigns, and conversion-focused digital assets.
• Work closely with Brokerage, Leasing, GreatWork, Research & Advisory, and other business teams to ensure leads are properly qualified and converted.
• Monitor lead quality, conversion rates, cost per lead, cost per acquisition, and revenue contribution.
• Identify opportunities to improve the customer journey and reduce lead drop-off.

3. Paid Media & Campaign Management

• Plan, manage, and optimize paid media budgets across relevant digital platforms.
• Develop campaign objectives, audience segmentation, media plans, bidding strategies, and budget allocation.
• Conduct A/B testing of creatives, audiences, messaging, landing pages, and campaign structures.
• Monitor campaign performance and take immediate action when campaigns are underperforming.
• Ensure marketing spend is optimized toward the highest-performing channels and audiences.

4. Data, Analytics & Performance Reporting

• Establish and monitor key digital marketing KPIs and dashboards.
• Analyze campaign data, traffic sources, audience behavior, lead quality, conversion, and ROI.
• Provide management with regular reports and actionable insights on digital performance.
• Translate marketing data into clear business recommendations and growth opportunities.
• Develop attribution and tracking mechanisms to determine which campaigns and channels contribute to actual business results.

5. Digital Strategy & Content Collaboration

• Partner with the Creative and Content teams to develop high-converting content and campaign assets .
• Provide data-driven insights on what content, messaging, and creative formats generate the strongest results.
• Ensure digital campaigns reflect PRIME Philippines' positioning as a leading real estate consultancy and advisory firm.
• Develop campaigns that communicate PRIME's expertise, market intelligence, properties, services, and client success stories.

6. CRM, Marketing Automation & Lead Nurturing

• Develop strategies for lead nurturing through email, CRM, remarketing, and other digital channels.
• Work with HR/IT/Business Development teams where necessary to improve digital systems, tracking, CRM integration, and lead management.
• Establish lead scoring, segmentation, and automated follow-up strategies where applicable.
• Improve the handoff process between Marketing and Sales/Business Development teams.

7. Market & Audience Intelligence

• Monitor digital trends, competitor campaigns, consumer behavior, and emerging platforms relevant to the real estate industry.
• Conduct audience research to identify new market segments and acquisition opportunities.
• Use market and campaign data to refine targeting and positioning.
• Identify opportunities to leverage PRIME Philippines' proprietary market knowledge and real estate insights as digital marketing assets.

8. Team Leadership & Cross-Functional Collaboration

• Lead, coach, and develop the digital marketing/performance marketing team.
• Set clear objectives, KPIs, priorities, and performance standards for the team.
• Manage external agencies, freelancers, media partners, and technology providers when necessary.
• Work closely with senior management and business heads to align marketing initiatives with commercial priorities.
• Foster a culture of testing, accountability, innovation, and data-driven decision-making .

KEY PERFORMANCE INDICATORS (KPIs)

The success of the Performance Digital Marketing Head will be measured through:

• Qualified leads generated
• Cost per Lead (CPL)
• Website traffic and conversion rate
• Lead quality and closing rate.
• Performance against approved digital marketing budget
• Growth of digital acquisition channels

QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field .
• At least 10   years of experience in digital marketing , with significant experience in performance marketing and lead generation.
• At least 5 years in a leadership or managerial capacity .
• Strong experience managing paid digital campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels .
• Demonstrated experience in lead generation, conversion optimization, analytics, and digital acquisition .
• Strong understanding of marketing funnels, customer acquisition, attribution, remarketing, and campaign optimization.
• Experience working with Google Analytics, Google Tag Manager, Meta Business Suite/Ads Manager, CRM platforms, dashboards, and other marketing technologies .
• Strong analytical and commercial mindset with the ability to connect marketing activities to revenue outcomes.
• Excellent communication, presentation, project management, and stakeholder management skills.

PREFERRED EXPERIENCE

Experience in any of the following industries is highly preferred:

• Real estate
• Property brokerage
• Commercial real estate
• Property development
• B2B services
• Professional services
• Business-to-business lead generation
• High-value or long-cycle sales environments

Experience marketing high-value services or products with longer sales cycles is a strong advantage.

IDEAL CANDIDATE

We are looking for a growth-oriented digital marketing leader who is comfortable working in a fast-paced and entrepreneurial environment.

You should be someone who:

• Thinks beyond likes, views, and impressions.
• Understands how digital marketing drives business and revenue .
• Is highly comfortable with numbers, analytics, and performance dashboards.
• Makes decisions based on data but understands the importance of strong creative execution.
• Is willing to test, learn, optimize, and continuously improve.
• Can translate complex data into clear business recommendations.
• Can work closely with sales and business leaders.
• Has the leadership capability to build a high-performing digital marketing function.
• Is proactive, commercially minded, and comfortable taking ownership of results.

WHY JOIN PRIME PHILIPPINES?

This is an opportunity to build and lead the digital growth engine of a growing real estate consultancy .

You will have the opportunity to shape how PRIME Philippines reaches property owners, investors, occupiers, business leaders, and other key decision-makers across the Philippine real estate market.

This is not simply a role focused on maintaining social media presence. You will be responsible for turning digital channels into measurable business opportunities and helping PRIME Philippines scale through data-driven growth.