Brand Segment Head
Full-time
EBM Talent Bucket Inc.
Qualifications:
- Graduate of Marketing, Business Administration, Communications/ Comm Tech, Management or any related degree.
- At least 7 years of solid experience in related fields/ industry; beauty, personal care and/or FMCG is a plus.
- With strong experience in brand planning and program execution; deep understanding of research, advertising media processes & market intelligence. Pharma/ personal care or FMCG manufacturing knowledge is a plus.
Responsibilities:
- Oversees a select portfolio of brands, crafting and executing brand strategies to drive top and bottom-line growth.
- Strategic brand leadership -
- Develop, refine & implement comprehensive brand strategies for the assigned brand segment to ensure growth and market competitiveness as well as future-readiness with product offering that will meet market existing and future demand.
- Portfolio management -
- Oversee performance of brands within the segment, identifying opportunities for expansion and optimization.
- Market insight & analysis -
- Conduct thorough market analysis, staying attuned with industry trends, and consumer motivation to guide brand decisions; continuously monitor and analyze effectiveness of brand strategies and marketing campaigns.
- Financial management -
- Oversee financial performance of the segment, including budgeting, forecasting and ensuring alignment with top and bottom-line targets.
- Cross-functional collaboration -
- Collaborate effectively with various cross-functional teams from internal enablers to external partners to ensure brand strategies are executed seamlessly.
- Team leadership -
- Lead, mentor and inspire a team of marketing professionals fostering professional growth & development.
Vacancy posted 21 days ago
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