Acquisition & Channel Marketing Executive
Full-time
Smart
EDUCATION
- Bachelor's Degree in Marketing, Business Management, or a related field.
WORK EXPERIENCE
- 8-10 years of progressive experience in Channel Marketing, Acquisition Marketing, Commercialization, Brand Marketing, Product Marketing, or related disciplines, preferably within the telecommunications industry.
- Proven experience in developing and executing growth strategies, leading large-scale marketing programs, and managing cross-functional stakeholder groups.
- Strong analytical background with experience translating customer insights and market data into actionable business strategies.
DUTIES & RESPONSIBILITIES
FUNCTIONAL
Acquisition Marketing
- Lead the development and execution of acquisition strategies that drive subscriber growth, activation, revenue, and market share for the assigned telco brand.
- Define pronty customer segments and develop acquisition programs across relevant physical and digital touchpoints.
- Lead acquisition tunnel, campaign, and customer analytics to improve conversion, customer acquisition cost, and marketing return on investment.
Channel Marketing
- Develop the channel marketing strategy across retail, trade, digital, partner, and emerging channels.
- Lead go-to-market planning and channel readiness for products, offers, and campaigns, ensuring consistent and effective in-market execution.
- Optimize channel productivity, conversion, customer experience, and brand visibility using performance data and market insights.
- Build strategic channel and marketing partnerships that expand customer reach and support business growth.
- Lead cross-functional alignment with Brand, Product, Sales, Retail Operations, Distribution, Digital, Analytics, agencies, and partners.
ADMINISTRATIVE
- Manage assigned acquisition and channel marketing budgets and ensure disciplined use of A&P investments.
- Lead performance reviews, business updates, and post-campaign or post-launch evaluations.
- Coach and develop team members and manage agency or partner deliverables, as applicable.
- Ensure compliance with brand standards, internal policies, approval processes, and regulatory requirements.
- Carry out other strategic, operational, or administrative responsibilities that are aligned with the role's accountabilities and business requirements.
Vacancy posted 2 days ago
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