Content Writer

Scrubbed is seeking a Content Writer with strong long-form writing and public relations skills to join its Marketing team. This role combines in-depth content creation with PR and corporate communications. The writer will produce thought leadership articles, blog posts, case studies, whitepapers, and website content, and will also draft press releases, media pitches, and company announcements that strengthen Scrubbed's brand and reputation. The ideal candidate is a skilled storyteller who can turn complex business topics into clear, credible, and engaging content for both clients and the media. They have a strong command of language, sharp attention to detail, and the ability to keep a consistent brand voice across marketing and PR materials. They are also proficient in AI tools such as Gemini and Claude and use them responsibly to speed up research, drafting, and optimization without compromising quality or originality.

Responsibilities

Long-form Content

• Research, write, and edit long-form content, including blog articles, thought leadership pieces, case studies, and whitepapers that position Scrubbed as a trusted industry voice.
• Write and update website and landing page copy that communicates Scrubbed's services clearly and drives conversions.
• Optimize content for SEO and AEO (Answer Engine Optimization) so it ranks in traditional search and gets surfaced and cited by AI-driven search tools such as Google AI Overviews, ChatGPT, Gemini, and Perplexity.
• Research target audiences, industry trends, and competitors to develop content topics and inform content strategy.

Public Relations

• Write press releases, media pitches, company announcements, and other corporate communications.
• Develop key messages and narratives for company news, milestones, partnerships, and campaigns.
• Write bylined articles and executive thought leadership content for media and industry publications.
• Support media outreach and help build relationships with journalists, publications, and industry outlets.
• Help keep messaging consistent across marketing, PR, and company communications.

Campaign and Supporting Content

• Write supporting short-form copy for email marketing, webinars, events, and campaigns as needed.
• Develop campaign messaging that aligns with brand positioning and campaign objectives.

Quality and Collaboration

• Edit and proofread all content for grammar, clarity, accuracy, and adherence to brand guidelines.
• Use AI tools such as Gemini and Claude to support research, ideation, drafting, and editing. Make sure every piece is original, accurate, fact-checked, and free of plagiarism.
• Write in an established brand voice and tone, and adapt messaging for different audiences, including clients, media, and internal stakeholders.
• Help maintain the content calendar and deliver assigned work on time.
• Collaborate with designers, project managers, leadership, and other stakeholders to execute campaigns and communications cohesively.
• Stay up to date on trends in content marketing, public relations, and AI-assisted content creation.

Qualifications

Required

• Bachelor's degree (or equivalent) in Communications, Public Relations, Journalism, Marketing, English, or a related field.
• Five or more years of professional experience in B2B content writing and public relations, preferably in a corporate, agency, or newsroom setting.
• Strong long-form writing skills, with a portfolio of articles, case studies, whitepapers, or thought leadership pieces.
• Proven PR writing experience, including press releases, media pitches, and corporate communications.
• Hands-on proficiency in AI tools such as Gemini and Claude, with a solid understanding of responsible use, including fact-checking, originality, and data privacy.
• Experience writing for a US audience, preferably in the business and finance space.
• High-level English proficiency, with excellent writing, editing, and proofreading skills.
• Ability to simplify complex business topics into clear and credible content.
• Strong knowledge of SEO and AEO best practices, including optimizing content for AI-driven search, and tools such as Google Analytics or SEMrush.
• Proficiency with content management systems (CMS).
• Proven ability to work with cross-functional teams, leadership, and senior stakeholders.

Preferred

• Experience building media relationships or securing coverage in business or industry publications.
• Experience with marketing automation tools such as HubSpot.
• Familiarity with the accounting industry.