Brand Marketing Coordinator

Job Overview:

We are seeking a hands-on and versatile Brand Marketing Coordinator to execute and support brand marketing, website management, paid advertising, and digital marketing initiatives for a real estate and asset-based lending business. The ideal candidate will have strong graphic design skills, experience managing websites and content management systems (CMS), and hands-on experience running paid advertising campaigns.

This role will support the company's brand and affiliated entities across digital, email, social media, and other marketing channels. The successful candidate will combine creativity with analytical thinking to produce high-quality marketing materials, manage campaigns, monitor performance, and maintain consistent brand standards.

Key Responsibilities:

• Graphic Design and Branding
• Design marketing assets in Canva or Figma, including LinkedIn graphics, email headers, one-pagers, presentation collateral, event materials, and ad creative.
• Apply and maintain brand standards, including logos, colors, and typography, across all marketing channels and affiliated entities.
• Build and maintain a library of reusable templates for emails, one-pagers, presentations, and website pages.
• Website and CMS Management
• Manage the company's websites through the CMS, including page creation, content updates, publishing, and navigation.
• Build and maintain landing pages and forms, ensuring they connect to HubSpot for lead capture and tracking.
• Monitor website accuracy, speed, and SEO fundamentals, resolving routine issues and escalating technical concerns as needed.
• Coordinate with IT and external web vendors on website development, hosting, and security.
• Paid Ads Management
• Launch and manage paid advertising campaigns, including audience targeting, budget management, creative testing, and conversion tracking.
• Monitor advertising spend and optimize campaigns against established goals, providing weekly and monthly performance summaries.
• Develop ad creative and copy, ensuring alignment with landing pages and email follow-up campaigns.
• Campaign and Content Support
• Draft and schedule marketing content, including emails, social media posts, website copy, press releases, and sales enablement materials.
• Support marketing campaigns from planning and asset production through launch and distribution.
• Track and report marketing metrics and KPIs across channels using Google Analytics, HubSpot, LinkedIn, and website analytics, highlighting trends and performance issues.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Design, Business, or a related field.
• Two to four years of marketing experience, preferably in financial services, fintech, SaaS, or another B2B environment.
• A strong graphic design and branding portfolio showcasing digital, email, and print marketing materials, with proficiency in Canva or Figma.
• Hands-on experience managing websites through a CMS, including page creation, form setup, content updates, and publishing.
• Direct experience managing LinkedIn Ads campaigns, including audience targeting, budget management, creative testing, and performance optimization.
• Familiarity with Google Analytics, HubSpot, LinkedIn, and website analytics for tracking marketing performance and lead generation.
• Strong writing and editing skills, with the ability to create marketing copy, social media content, emails, website content, and other business communications.
• Experience using AI tools such as Claude or similar platforms for research, content drafting, and analysis.
• Proficiency in Microsoft Office, particularly Word, Excel, PowerPoint, and Outlook.
• Strong attention to detail, organizational skills, and the ability to manage multiple projects, meet deadlines, and work independently.
• Ability to collaborate with internal teams and coordinate with external vendors on marketing and website-related projects.
• Awareness of financial services marketing regulations and compliance considerations, including SEC, FINRA, CAN-SPAM, and GDPR, with the ability to identify concerns and escalate them appropriately.

Preferred Qualifications:

• Experience in private credit, commercial real estate, alternative investments, or other financial services sectors.
• Familiarity with Pipedrive or other CRM platforms and related marketing workflows.
• Experience coordinating website development, hosting, and security with technical teams or external vendors.