Brand Manager

About the Role:

Makuku PH is looking for a candidate who speak Mandarin. End-to-End Brand Manager to own the Philippine market. This role will be based on Manila , with regular connectivity to PH consumers, partners, and agencies.

You will be responsible for product, innovation, design, and campaign execution — acting as the local CMO of the Makuku brand in the Philippines.

Key Responsibilities:

1. Product & Innovation

· Own the local product roadmap for PH, ensuring alignment with consumer needs and market trends

· Deeply understand product formulations, benefits, and claims — especially for skincare products

· Feed local insights and consumer feedback into the global / regional innovation pipeline

· Identify portfolio gaps and propose new product developments (NPD) or PH-specific adaptations

2. Design & Packaging

· Partner with regional design teams to ensure packaging and branding assets are relevant for PH consumers

· Lead local design adaptations (e.g., sizing, packaging copy in Tagalog/English, cultural nuances)

· Ensure consistent brand identity across all PH touchpoints

3. Campaign & Go-to-Market (GTM)

· Lead end-to-end campaign planning and execution for PH — from brief to post-launch analysis

· Work with PH-based agencies, creative teams, and media partners

· Collaborate with sales and e-commerce teams (Shopee, Lazada, TikTok Shop) for seamless GTM

· Brief local assets based on global brand guidelines

4. Cross-functional Leadership

· Work closely with global/regional teams (product development, marketing, supply chain) to represent PH needs

· Coordinate with local PH sales, trade marketing, and distributor teams

· If based in Jakarta: manage PH remotely with regular visits; if based in Manila: lead on-ground execution

Preferred Qualifications

· Experience with skincare or baby products

· Existing relationships with PH-based agencies, suppliers, or KOLs

· Understanding of PH e-commerce (Shopee, Lazada, TikTok Shop)

· Prior experience managing a remote market