Social Commerce Specialist (Fixed-Term)
Full-time
Magnum RFM Ice Cream, Inc. (Selecta Philippines)
Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What Truly Sets Us Apart Is How We Work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better. The Role The Social Commerce Specialist is a 2-year Fixed-Term Contract role responsible for driving growth across TMICC's social commerce ecosystem, with primary responsibility for TikTok Shop, Shopee, Meta Commerce, Affiliate Commerce, Livestream Commerce, and Creator Commerce. The role is accountable for delivering GMV, order volume, shopper penetration, and media effectiveness targets across managed platforms, while supporting end-to-end demand generation, campaign execution, platform operations, and business analytics. The role works closely with Marketing, Customer Development, Supply Chain, Platform Partners, Agencies, Creators, and Regional Digital Commerce teams. The Position Is Structured Around Three Core Pillars
- Demand Generation through Affiliate, Livestream, and Social Commerce
- End-to-End Platform Operations & Campaign Excellence
- Platform Insights and Data Analytics
- Demand Generation through Affiliate, Livestream, and Social Commerce
- Social Commerce GrowthOwn full-funnel demand generation across TikTok Shop, Shopee, Meta, and emerging social commerce channels, accelerating Awareness, Consideration, and Conversion through retail media, content, creator commerce, affiliate marketing, and platform advertising solutions.Develop and execute monthly media, promotion, and commercial activation plans that drive shopper penetration, GMV growth, and market share.Lead the planning and execution of TMICC's social commerce activations, ensuring seamless conversion from content engagement to purchase.Manage livestream selling sessions, shoppable short videos, affiliate programs, creator collaborations, and retail media investments in line with approved budgets.Partner with platform account teams, agencies, creators, and affiliates to unlock growth opportunities, media support, platform credits, and traffic-driving initiatives.
- Integrated Demand Generation PlanningSupport the development and execution of annual, quarterly, and monthly social commerce demand generation plans across TikTok Shop, Shopee, Meta, affiliate commerce, livestream commerce, and creator-led activations.Translate business and brand objectives into actionable campaign plans, including target audiences, activation calendars, budget allocations, and success metrics.Coordinate with internal stakeholders, agencies, creators, and platform partners to ensure seamless execution of planned campaigns and activations.
- End-to-End Platform Operations & Campaign Excellence
- Ensure best-in-class digital shelf execution and Perfect Store Online compliance across all managed social commerce platforms.
- Coordinate end-to-end campaign execution, including agency briefing, campaign planning, creative approvals, platform setup, go-live readiness, and post-launch optimization.
- Coordinate with internal teams and external partners to ensure campaign readiness, product availability, and smooth activation execution.
- Lead regular operational cadences with stakeholders to ensure timely delivery of campaigns and business priorities.
- Manage platform onboarding, campaign setup, issue resolution, and operational compliance requirements.
- Ensure all social commerce assets, content, promotions, and storefront elements are updated and executed according to agreed timelines and standards.
- Platform Insights and Data Analytics
- Develop and lead regular commercial, operational, and media business reviews with internal stakeholders, agencies, and platform partners.
- Generate actionable insights and recommendations to improve sales performance, shopper conversion, and media effectiveness.
- Identify growth opportunities through assortment, pricing, promotions, media investments, shopper behavior analysis, and market trends.
- Track and report key performance metrics including but not limited to: GMV, Orders, Shopper Penetration, AOV, ROAS, ACOS, CTR, CVR, SOV, Repeat Purchase Rate
- Support the delivery of GMV, order volume, shopper acquisition, and profitability targets through effective media deployment, campaign execution, and promotional planning.
- Monitor campaign and media performance, identifying risks, opportunities, and corrective actions to maximize ROI.
- Serve as the subject matter resource for social commerce, affiliate commerce, livestream commerce, and retail media best practices.
- Partner with Regional and Global Digital Commerce & Retail Media teams to localize global playbooks and share local market learnings.
- Build and maintain reporting standards, campaign playbooks, templates, and knowledge repositories to support capability development and operational excellence.
- Commercial, Media & Digital Commerce Expertise (1-2 Years): Minimum of 1-2 years of relevant work experience in digital commerce, social commerce, retail media, marketplaces, digital marketing, marketplaces, performance marketing or agency environments.Demonstrated ability to support business growth through commercial planning, media activation, campaign execution, and performance optimization.Exposure to driving GMV, orders, shopper acquisition, and sales performance is preferred.
- Platform Marketing, Stakeholder & Project ManagementStrong understanding of social commerce, retail media, performance marketing, and platform ecosystems.Hands-on experience with TikTok Shop, Shopee, Meta, affiliate networks, creator marketing, or digital media platforms.Proven ability to manage multiple stakeholders, timelines, budgets, and projects simultaneously.
- Data & Performance Analytics:Comfortable using data and analytics to track performance, measure ROI, identify opportunities, and develop actionable business recommendations.Strong working knowledge of media and commerce KPIs such as ROAS, ACOS, CTR, CVR, GMV, and shopper conversion.
- Strong understanding of social commerce, affiliate commerce, livestream commerce, and e-commerce ecosystems.
- Analytical mindset with the ability to convert data into actionable insights.
- Strong project management and stakeholder management skills.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Copilot, Excel, PowerPoint, and digital reporting tools (TikTok Shop Market Scope)
- Ability to work in a fast-paced and entrepreneurial environment.
- Strong attention to detail and execution excellence.
- Passionate about ice cream, snacking, and online consumer trends.
- Commercially minded with a strong bias for action.
- Curious and proactive in identifying growth opportunities.
- Comfortable operating in fast-changing digital environments.
- Collaborative and capable of influencing multiple stakeholders.
- Passionate about social commerce, creator ecosystems, and digital innovation.
- Eager to learn, experiment, and share best practices.
- Achievement of GMV and Order Targets
- Shopper Penetration Growth
- Affiliate and Creator Contribution
- Livestream Commerce Performance
- ROAS and ACOS Delivery
- On-Time Campaign Execution
- Platform Media Investment Effectiveness
- Perfect Store Online Compliance
- Successful Platform Partnerships and JBPs
- Quality of Business Reviews, Insights, and Recommendations
- TikTok Shop, Shopee, Meta
- Affiliate Networks, Creator or Influencer Agencies
- Media, performance marketing, or commerce agencies
- FMCG, platform, or marketplace environments
- Market-competitive pay and performance related rewards
- Flexible ways of working
- Support for health, wellbeing and life outside of work
- Time off to rest and recharge
- Ongoing learning and development opportunities
- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.
Vacancy posted 1 day ago
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