Marketing Manager

Primary Responsibilities

• Increase sales and brand recognition of Terry’s and Bistro Madrid across all channels, covering Retail, Institutional/B2B, Bistro , and developing units such as Catering , through relevant and effective marketing campaigns.
• Educate clients and partners on Terry’s heritage and the unique stories of its brands.
• Propose initiatives that improve Marketing, Sales, and cross-functional processes , including project recommendations based on feedback and observed needs.
• Provide marketing-related support to Management as required.
• Lead creative direction for marketing applications, including concept development, project oversight, goal alignment, and team management.
• Optimize the Marketing Team and processes , including:
• Process and procedure improvements
• Introduction of new tools, platforms, and technologies
• Training and succession planning

Project & Campaign Management

• Ensure projects are based on:
• Accurate inventory data
• Sales goals per business unit
• Learnings from previous campaigns
• Monitor project progress and provide regular updates to Management and stakeholders .
• Ensure full execution of projects with measurable results that meet or exceed targets.
• Gather and manage all project resources, including:
• Cross-team coordination (roles, timelines, deliverables)
• Accurate project requirements (pricing, inventory, product details)
• Quality photo and video documentation for events and campaigns
• Conduct post-project performance assessments and reporting, including:
• Marketing KPIs, SWOT analyses, and improvement plans
• Client and branch feedback
• ROAS and budget performance
• Market trends, competitor activities, and external partner data

Marketing Scope & Activities

• Marketing Calendar & Budget
• Maintain and update calendars weekly (or daily if needed)
• Propose and adjust budgets as necessary
• Marketing Activities
• Monthly marketing campaigns
• CRM & Terry’s Circle
• Email marketing
• Social media marketing
• Digital marketing (SEO/SEM)
• Digital ordering platforms
• Promotional and seasonal campaigns
• Branch-specific campaigns
• Institutional/B2B campaigns
• Co-branding campaigns with partners and clients
• External Partnerships
• Manage outsourced services (social media, website, photo/video production)
• Coordinate with production suppliers (printers, packaging, etc.)
• Handle marketing requirements for digital apps (FoodPanda, PandaMart, TicketTailor, etc.)
• Respond to external marketing requests, proposals, and partnership inquiries

Marketing Management & Team Leadership

• Lead marketing meetings with clear agendas, timelines, and deliverables.
• Ensure planning aligns with:
• Inventory movement
• Sales targets
• Client feedback
• Define team responsibilities, KPIs, and communication protocols.
• Train the team on photography, design, technical skills, and product knowledge.
• Ensure marketing tools, databases, pricelists, and systems are accurate and updated.

Applications, Content & Advertising

• Develop templates, type guides, and brand applications.
• Manage digital marketing platforms (Google Analytics, SEO/SEM, social media, email, messaging apps).
• Oversee website and landing page performance (UX, site speed, bounce rates).
• Ensure high-quality content through:
• Accurate and updated information sourcing
• Optimized information architecture and UX
• On-brand, keyword-optimized copywriting
• Proofreading before production and release
• Support print and digital collaterals, ads, training materials, and client communications.

QUALIFICATIONS / REQUIREMENTS

• Demonstrates integrity, honesty, and professionalism at all times.
• Strong team player with excellent relationship-building skills.
• Highly driven, results-oriented, and able to prioritize effectively .
• Promotes a cooperative, respectful, and motivated work environment.
• Adheres to company values, policies, and governance.
• Able to identify priorities and consistently deliver strong business results.
• Creative and solution-oriented, with a positive mindset.
• Strong people and communication skills.
• Timely submission of reports.
• Willing to work extended hours when required.