Marketing Specialist
Full-time
HATASU E-Bike
Marketing Specialist – E-Bike Company
Duties & Responsibilities
Marketing Strategy & Campaigns
- Assist in planning and executing marketing campaigns to promote e-bike models, accessories, and services
- Support product launches, promos, and seasonal campaigns
- Coordinate with Sales and Channel teams to align marketing activities with dealer needs
Digital & Social Media Marketing
- Manage and create content for social media platforms (Facebook, Instagram, TikTok, etc.)
- Assist in content planning, posting schedules, and basic analytics
- Coordinate with designers, photographers, and videographers for marketing materials
Brand & Communications
- Ensure consistent brand messaging across all marketing materials
- Prepare marketing collaterals (brochures, posters, dealer kits, online assets)
- Handle basic copywriting for ads, captions, email blasts, and announcements
Market Research & Reporting
- Conduct market and competitor research (pricing, models, trends)
- Monitor campaign performance and prepare marketing reports
- Gather customer and dealer feedback to improve marketing strategies
Events & Partnerships
- Assist in organizing roadshows, test rides, trade events, and dealer activations
- Coordinate with partners and suppliers for event requirements
- Support influencer, community, and brand partnership activities
Job Requirements
Education & Experience
- Bachelor’s degree in Marketing, Communications, Business, or related field
- At least 1–2 years of experience in marketing, digital marketing, or brand support
- Experience in automotive, motorcycle, e-bike, or lifestyle brands is an advantage
Skills & Competencies
- Strong written and verbal communication skills
- Knowledge of social media platforms and trends
- Basic skills in content creation, copywriting, and analytics
- Proficient in MS Office / Google Workspace
- Familiarity with digital ads (Facebook Ads, Google Ads) is a plus
- Creative, detail-oriented, and organized
Other Requirements
- Willing to work on-site and during events as needed
- Open to occasional travel for roadshows and dealer activations
- Flexible schedule during campaigns and product launches
Vacancy posted 12 days ago
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