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Shopper Marketing and Category Lead (FMCG)

Our Clients

Shopper Marketing and Category Lead (FMCG)

Location: Makati

Work Setup: On-site

Schedule: Monday to Friday

Job Overview

We are looking for a Shopper Marketing and Category Lead who can drive shopper-centric strategies, strengthen retail execution, and enhance category performance across key channels.

Key Responsibilities

  • Develop shopper marketing strategies that align with brand and business objectives.
  • Convert consumer and shopper insights into actionable retail programs.
  • Lead trade promotions, activations, and in-store marketing initiatives.
  • Collaborate with Sales teams to improve category performance and execution.
  • Analyze shopper behavior and channel dynamics to identify growth opportunities.
  • Track and evaluate trade marketing effectiveness.
  • Develop category presentations and shopper-focused selling stories.
  • Drive collaboration across Brand, Sales, and Trade Marketing teams.

Qualifications

  • Bachelor's Degree in Marketing, Business Administration, Economics, or related field.
  • Minimum of 5 years of relevant experience within FMCG or Beverage industries.
  • Strong understanding of shopper behavior, category management, and retail marketing.
  • Experience developing trade and shopper marketing programs.
  • Excellent communication and analytical skills.
  • Ability to influence stakeholders across multiple business functions.
Vacancy posted a month ago
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