Brand Partnerships Officer

BRAND PARTNERSHIPS OFFICER (Implementation and Strategy)

Job Summary

The Brand Partnerships Officer (Implementation & Strategy) will spearhead our partnership

initiatives. This role encompasses the formulation of innovative strategies, the management

of partner relationships, and the execution of deliverables as per the agreements established

with the business team, all aimed at enhancing the visibility and impact of our partners’

brands. Additionally, the role involves contributing to the monthly KPI of the team.

Key Responsibilities:

● Develop and execute creative brand partnership strategies to achieve marketing

goals, including finding ideal partners, understanding their needs, and crafting win-win

proposals for adobo Magazine.

● Monitor the execution of partnership agreements by coordinating with internal teams

to deliver on product placements, co-branded marketing initiatives, and event

sponsorships, ensuring success.

● Ensure all partnership deliverables are met on time and to a high standard. This

includes coordinating with internal teams to ensure that all aspects of the partnership

agreement are fulfilled, such as product placements, co-branded marketing

materials, and event sponsorships.

● Act as the main point of contact for bridging communication between Business Team

and Internal Departments (Business, Editorial, Creative, Digital, etc.) for strategic

alignment and smooth operations.

● Helps in monitoring and analyzing the performance of partnerships, adapting

strategies as needed to optimize results.

● Manage and nurture internal relations including maintaining regular communication,

resolving issues, and identifying new collaboration opportunities.

● Support the team in achieving the monthly KPI target of PHP 400,000 by pitching to

minor clients and/or as approved by the Senior Brand Partnerships Manager.

Sanserif, Inc. | adobo Magazine

Regus CBD Ayala Centre Inc. 7th Floor Ascott Makati, Glorietta 4, Ayala Center, Makati City.

Tel.: | |

Duties and Responsibilities:

● Identify Potential Partners: Understand the brand’s vision, mission, and goals, and then

identify potential partners who align with these.

● Achieve KPI Target: Contribute to the monthly KPI target of PHP 400,000, including

pitching to minor clients and/or as approved by the Senior Brand Partnerships

Manager.

● Develop Partnership Proposals: Create tailored proposals that provide mutual benefits.

● Coordinate with Internal Teams: Coordinate with internal teams to ensure the

fulfillment of all aspects of the partnership agreement.

● Facilitate Communication: Facilitate communication between the partner and various

internal departments.

● Creative Strategy Development: Formulate and implement innovative partnership

strategies that align with the brand and marketing objectives.

● Fulfilling Deliverables: Ensure the timely and high-quality delivery of all partnership

commitments.

● Cross-Departmental Liaison: Serve as the primary liaison for partners within the

organization.

● Prepare ad hoc copies, name studies, and pitch presentations, and confidently

present proposed ideas and executions to clients, showcasing their potential impact

and value.

● Oversee the production of all creative outputs related to these ideas, collaborating

closely with business, editorial, and creative teams to ensure seamless execution and

delivery of high-quality content.

Qualifications:

● Proven experience in brand strategy, partnership development, and implementation.

● Strong understanding of the advertising and creative industries.

● Excellent communication, negotiation, and project management skills.

● Ability to work collaboratively in a dynamic, fast-paced environment.

You must possess a strong background in journalism, communications, or marketing, with a

proven track record of developing compelling and impactful content strategies. You will be

responsible for researching and identifying key audience insights, content opportunities, and

distribution channels to effectively reach and resonate with our target audience.

Additionally, you will collaborate closely with our Business, Editorial, and Creative teams to

ensure that our output aligns with brand guidelines, editorial standards, and client objectives.

In this role you will report to the Business Director and work alongside the Business, Editorial,

and Creative teams.