B2B Cold Calling Appointment Setter
VA Masters - vamasters.com
We are looking for a confident and persuasive Outbound Cold Caller and Appointment Setter to drive new business with US-based architecture, engineering, and construction firms. In this role you will call prospects from provided lead lists, qualify them on the call, book meetings for our team, and follow up by email to keep opportunities moving. The ideal candidate has a strong American accent, a track record of persuading US B2B buyers, and the adaptability to learn quickly from scripts and call recordings.
Key Responsibilities:
- Make high-volume outbound cold calls to US architecture, engineering, and construction firms, including data center, BIM, plant and process engineering, HVAC, piping, plumbing, and civil engineering companies
- Qualify prospects during the call to confirm fit, need, and decision-making authority before booking
- Schedule qualified meetings for the internal team and ensure calendar details are accurate
- Send professional follow-up and confirmation emails from a company email account
- Work systematically through client-provided lead lists and keep call outcomes updated
- Study call recordings and scripts to refine pitch, objection handling, and messaging
- Track daily call activity, conversations, and booked meetings against agreed targets
- Share feedback on lead quality and script performance to improve conversion
Mandatory Skills:
- Proven experience in outbound cold calling or appointment setting for US B2B companies
- Strong American accent with clear, natural, and confident spoken English
- Ability to qualify prospects on the call and handle objections persuasively
- Experience booking meetings and managing follow-up communication via email
- Comfortable working with lead lists, dialers, or softphone systems
- Adaptable and coachable, able to absorb scripts and recordings and apply feedback quickly
- Reliable, detail-oriented, and able to work independently
- Strong communication skills, both spoken and written
Preferred Skills:
- Experience calling into the architecture, engineering, or construction industry
- Familiarity with technical terms such as BIM, HVAC, piping, or plant and process engineering
- Background as a Sales Development Representative (SDR) or in lead generation
- Experience with CRM tools for logging calls and tracking pipeline
- Comfortable working toward call volume and meeting KPIs
- Ability to manage multiple lead lists and follow-up threads simultaneously
Why Join Us:
Join a growing team where your calls directly open doors to new business and your results are recognized. You will receive scripts, recordings, and ongoing coaching to help you succeed, along with the tools you need to work effectively. If you enjoy the challenge of outbound sales and want to grow with a company that values initiative, we would love to hear from you.
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