Search Engine Marketing Specialist

About Asiacruit

Asiacruit partners with global technology innovators to deliver specialized engineering talent for next‑generation computing, data center infrastructure, and advanced cooling technologies. As we expand our service offerings to client segments in dental and hospitality services in Singapore, we are building a digital marketing practice focused on measurable customer acquisition and revenue growth.

Position Overview

The SEM Specialist is responsible for planning, executing, and optimizing paid search campaigns across major search engines and paid media platforms for clients in the dental and hospitality sectors. This role requires a blend of hands‑on SEM execution, data‑driven analysis, creative testing, and cross‑channel collaboration to drive efficient lead and booking volume. You will work closely with account managers, creative teams, and analytics partners to deliver predictable performance and continuous improvement.

Key Responsibilities

1. Paid Search Campaign Management

• Plan, launch, and manage PPC campaigns across platforms such as Google Ads

• Set up campaigns including:

  • Search campaigns

  • Display campaigns

  • Performance Max campaigns

  • YouTube ads (if applicable)

2. Keyword Research & Strategy

• Conduct keyword research using tools such as:

  • Google Keyword Planner

  • SEMrush

  • Ahrefs

• Perform keyword mapping and build structured campaign groups.

• Identify high-intent keywords to increase conversions.

3. Campaign Optimization

• Continuously optimize campaigns by:

  • Adjusting bids

  • Improving ad copy

  • Testing landing pages

  • Adding negative keywords

• Improve CTR, Quality Score, and conversion rates

4. Ad Copy Creation

• Write and test compelling ad headlines and descriptions

• Conduct A/B testing to improve performance

5. Performance Tracking & Reporting

• Track campaign performance using:

  • Google Analytics

  • Google Ads

  • Looker Studio / Data Studio

• Generate reports on:

  • CTR

  • CPC

  • Conversion rate

  • Cost per acquisition (CPA)

  • ROI / ROAS

6. Conversion Tracking Setup

• Implement and maintain:

  • Google Tag Manager

  • Conversion tracking

  • Google Analytics events

• Ensure accurate tracking of leads and sales.

7. Budget Management

• Manage advertising budgets efficiently

• Allocate spend across campaigns to maximize ROI.

8. Competitor & Market Analysis

• Monitor competitor ads and strategies

• Identify opportunities for campaign improvement.

Qualifications

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Professional Experience

• Minimum 2 years of hands‑on SEM experience managing paid search campaigns for local service businesses, preferably in dental or hospitality sectors.

• Experience optimizing campaigns for appointments, leads, or direct online bookings is preferred.

Core Competencies

• Proven expertise with Google Ads, Google Analytics, Google Tag Manager, and relevant ad platform interfaces.

• Strong analytical skills with the ability to interpret campaign data, conduct A/B testing, and make data‑driven decisions.

• Proficiency in bid strategies (manual, target CPA, ROAS), keyword match types, negative keyword management, and audience targeting.

• Strong written communication and ad copywriting skills focused on conversion‑oriented messaging.

• Highly organized, detail‑oriented, and capable of managing multiple client accounts simultaneously.

Technical & Preferred Skills

• Experience using reporting and dashboard tools such as Looker Studio, Data Studio, or Tableau.

• Knowledge of Singapore’s market dynamics, booking behaviors, and healthcare advertising regulations.

• Certifications such as Google Ads Search or Google Analytics are an advantage.

Why Join Asiacruit

• Play a key role in driving measurable growth for clients in the dental and hospitality sectors.

• Work in a collaborative environment that values experimentation, data‑driven decision making, and continuous improvement.

• Benefit from competitive compensation, professional development opportunities, and cross‑functional exposure.

Join a culture centered on technical excellence, client impact, and respectful collaboration.

Ready to join our SEM team? Apply now at or send your resume and certification details to View email address on careers.asiacruit.com with the subject line “SEM – [Your Name]”.