Brand & Communications Marketing Manager
Our Clients
Location: Makati City
Work Setup: Onsite
Work Schedule: Monday to Friday
Employment Type: Regular, Full-time
Key Responsibilities
- Brand Governance: Develop and maintain comprehensive brand guidelines to ensure consistent messaging and visual identity across all touchpoints.
- Campaign Management: Lead integrated marketing campaigns for store openings, major promotions, and key business growth initiatives.
- Digital & Content Strategy: Manage and curate end-to-end brand content across social media platforms, the corporate website, and digital channels.
- Public Relations & Media: Oversee PR strategies, build media relations, draft press releases, and manage corporate announcements.
- Crisis & Executive Support: Assist leadership with strategic crisis management communications and executive-level messaging as required.
- Internal Communications: Create clear internal communications, including company-wide announcements, town hall presentations, and employee engagement materials.
- Agency Management: Direct and collaborate with external creative, PR, media, and production agencies to execute strategic initiatives.
- Cross-Functional Collaboration: Partner closely with internal teams—including Sales, Commercial, Operations, and HR—to align communications with operational goals.
- Performance Tracking: Monitor campaign metrics, social engagement, media coverage, and overall brand sentiment to refine ongoing strategies.
- Project & Budget Management: Manage project lifecycles, operational timelines, and allocated marketing budgets efficiently.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related discipline.
- Experience: 5 to 7 years of progressive experience in brand management, marketing communications, PR, or corporate communications.
- Industry Background: Prior experience in retail, wholesale, FMCG, consumer goods, or other customer-facing sectors is strongly preferred.
- Core Expertise: Proven track record in executing integrated brand campaigns, digital marketing strategies, and media relations.
- Key Skills: Exceptional storytelling, copywriting, presentation, and multi-stakeholder management capabilities.
- Agency Handling: Demonstrated experience managing external agency partners and driving complex, multi-faceted projects.
Vacancy posted 20 days ago
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