Senior Brand Manager
Full-time
Euroasia Manpower Services Inc
EMAIL YOUR CV TO **** for faster discussion of the role.
Key Responsibilities:
- Overall Operations Leadership (Internal)
- Lead the overall TikTok livestream e-commerce strategy, annual planning, and growth roadmap.
- Oversee livestream strategies, script frameworks, speaking guidelines, and conversion optimization.
- Manage and develop the operations team, including recruitment, training, KPI setting, performance management, and capability building.
- Build and optimize livestream SOPs; ensure end-to-end quality across execution, content, flow, and host performance.
- Own core business targets (GMV, conversion rate, ROI, traffic growth, etc.) and continuously optimize operational models.
- Lead weekly and monthly business reviews; identify key insights and drive strategic improvements.
High-level Brand Partnership Management
- Act as the senior-level liaison with brand partners, overseeing strategic communication and planning.
- Deliver professional plans, including growth strategy, campaign planning, category insights, and content direction.
- Influence and drive brand partners to execute recommended strategies to achieve commercial goals.
- Lead weekly and monthly business meetings, providing high-quality reports and strategic recommendations.
TikTok Platform Collaboration
- Serve as the company’s senior representative to TikTok, securing resources and official support.
- Monitor campaign submissions, campaign reviews, and category strategy discussions.
- Monitor brand health performance (bi-weekly) and participate in TikTok’s growth initiatives.
- Track industry trends and platform updates to guide internal strategy innovation.
Vacancy posted 18 hours ago
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