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Brand Manager

Full-time

Prifood Corp.

Target Achievement:

  • Develop sales forecasts and contribute to overall sales objectives.
  • Analyze internal sales data and external market information for strategy formulation.
  • Regularly assess brand performance and address gaps through market/store audits.

Portfolio Management:

  • Optimize portfolio performance by assessing historical sales, inventory, and market demand.
  • Manage new product development, including pricing, distribution, and promotional activities.
  • Develop exit strategies for unsuccessful products and handle slow-moving inventory.

Marketing Plan Design, Management, Implementation, and Evaluation:

  • Work with the Marketing Manager to craft marketing and brand strategies.
  • Translate strategies into marketing tactics, analyze market research, and incorporate insights.
  • Collaborate with teams to develop trade marketing plans and implement marketing campaigns.
  • Manage budgets, timelines, and evaluate campaign performance.

Brand Messaging Delivery and Consistency:

  • Strengthen brand identity, awareness, and consistency as the "Brand Champion."
  • Implement brand-building tactics, generate new ideas for brand awareness, and ensure messaging consistency across all channels.
  • Educational Background: Graduate in Marketing or related field.
  • Work Experience: At least 3 years of management experience in an FMCG Company, with expertise in brand planning and execution.
  • Technical Skills: Experienced in ATL, BTL, and Digital Activations, successful in steering marketing programs, proficient in Market Research, Promotions, and Business Development.
  • Generic Competencies: Detail-oriented, problem-solving skills, strong planning and organizing abilities, excellent verbal and written communication, commanding presentation skills, commitment delivery, proficiency in Excel and PowerPoint (knowledge of Photoshop is advantageous).

Vacancy posted a month ago
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