Media Relations Executive

Job description:

Reporting directly to the Media Relations Lead, the Media Relations Executive is immersed in day-to-day support of account deliverables and meeting media-related key performance indicators.

ACCOUNT MANAGEMENT

• Attends client meetings and prepares data/presentations related to media and media engagements
• Reports progress of deliverables and escalates issues pertaining to media concerns, publicity, and media landscape
• Contacts and coordinates with suppliers for logistical support

CLIENT SERVICING

• Performs research tasks on client or brand, and its industry to gather relevant data and assess specific media needs and opportunities
• Provides support and insights on editorial materials targeting media such as press releases, talk points, feature stories, and other executions
• Identifies target media for media engagements and publicity efforts and invites approved media to activations/media engagements
• Creates pitch letters and seeds client-approved press releases to appropriate media
• Creates publicity trackers and coverage reports with media values, quality of pick-ups, and provides media-related data in post-event reports
• Establishes and sustains media connections through media engagements through media rounds, roundtable discussions, events, socials, etc.

ADMINISTRATIVE TASKS

• Develops a media plan for the agency to sustain and establish relationships with media e.g. agency media socials, parties, gift-giving, etc.
• Creates and updates the media database with contact details, designations, publications, and profiles

INFLUENCER MANAGEMENT

• Creates and updates influencer database with contact details, categories, rates, etc.
• Negotiates rates with influencers targeted for client campaigns
• Identifies and proposes influencers specific to needs of clients in support of the PR team and the Digital team

Additional tasks may be assigned to the Media Relations Executive as needed.