Visual Merchandising Manager

1.0 Job Summary

The Visual Merchandising Manager owns the in-store visual merchandising agenda of the Company, ensuring the brand strategy and commercial priorities are translated into clear, consistent, and effective physical retail execution.

Working closely with external visual merchandising and retail design partners, this role is responsible for prioritization, local adaptation, rollout coordination, and performance evaluation of visual merchandising initiatives across all store formats. This role is expected to operate independently.

2.0 Essential Duties and Responsibilities

2.1 Own and manage the Company’s visual merchandising strategy and priorities across all brands and store formats

2.2 Translate marketing campaigns and product launches into strong in-store execution

2.3 Act as the primary internal point of contact for external VM and retail design agencies

2.4 Develop clear briefs for agency partners and review, challenge, and approve proposed concepts

2.5 Ensure VM designs are commercially relevant, locally executable, and aligned with brand standards

2.6 Plan and manage visual merchandising support for seasonal campaigns, promotions and launches

2.7 Coordinate with Retail Operations to ensure timely and feasible rollout of VM initiatives

2.8 Adapt visual merchandising concepts to different store sizes, layouts and constraints

2.9 Establish and maintain VM guidelines, standards and execution toolkits

2.10 Conduct regular store visits to assess execution quality and consistency

2.11 Identify execution gaps and work with store teams to address them

2.12 Track and evaluate the commercial impact of visual merchandising initiatives

Other Duties and Responsibilities

2.13 Collaborate with Brand Marketing, Creatives, CX, Digital Marketing, Demand Managers, and Retail Operations teams to ensure alignment

2.14 Support new store openings, renovations, and special activations

2.15 Conduct competitive reviews and monitor visual merchandising trends

2.16 Liaise with suppliers and external partners involved in VM execution

2.17 Perform other ad hoc tasks that may be required and relevant to the role

3.0 Performance Indicators

3.1 Sales uplift and category performance linked to VM initiatives

3.2 Timely and complete rollout of visual merchandising programs

3.3 Execution consistency across stores

3.4 Store team feedback and adoption of VM guidelines

3.5 Quality and effectiveness of agency outputs versus brief

3.6 Visual Merchandising spends versus budget

4.0 Qualifications

4.1 Bachelor’s Degree from a reputable university

4.2 At least 4-8 years’ professional experience in visual merchandising, retail marketing, or store experience roles

4.3 Experience working in multi-store retail environments, particularly for new store openings, seasonal launches, or brand refreshes.

4.4 Proven experience managing and collaborating with external design or VM agencies

4.5 Excellent coordination, communication, and stakeholder management skills

4.6 Willingness to work hands-on in stores as required

4.7 Experience in grocery, wellness, beauty, or specialty retail is an advantage