GHL Specialist

Hiring: Full-Time GoHighLevel Specialist - Remote - $12,000 - $14,400/yr

About the Client

A Results-Driven Digital Marketing & Ad Strategy Agency – Our client specializes in creating custom ad campaigns that combine search engines, social media, and marketing automations to generate consistent leads for local service businesses.

Serving the Healthcare & Wellness Niche – They focus on chiropractic and physical therapy clinics, delivering hyper-targeted campaigns that fill appointment books and grow practices.

Founded by an Educator Turned Entrepreneur – With 5+ years of hands-on experience, the founder brings a unique teach-while-you-serve approach — every client gets 1:1 attention and real strategy, not cookie-cutter campaigns.

Scaling Fast and Hiring Their First Key Player – The business is at a pivotal growth stage, transitioning from solo operation to a fully supported agency — and you'll be at the center of it.

A Culture That Invests in You – This team believes in empowering people to fly free, offering paid professional development, coaching calls with top industry players, and a supportive environment where your ideas matter.

About WeAssist

Led by a Founder Who Cares – Reef Colman built WeAssist to empower individuals and create meaningful opportunities that support families.

⚡ Fast & Purposeful Recruiting – We move quickly but prioritize long-term fit, stability, and growth over just filling roles.

Connecting Global Talent – With 100+ outsourced professionals and growing, we link top talent worldwide with thriving US businesses.

❤ Giving Back Matters – From building schools to feeding the homeless, we believe true success means making a difference.

An Inclusive & Thriving Culture – Your skills and unique gifts matter. We create an environment where outsourced professionals don't just work—they grow.

Additional Information:

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How to Prepare for the Recruiting Process -

Why Are They Hiring a GoHighLevel Specialist?

Our client is hiring a GoHighLevel Specialist to serve as the technical right hand that their agency has needed for years. After 5+ years as a mostly solo operator, the founder is ready to step into a CEO role — and to do that, she needs someone who can fully own the GHL backend, build and launch Meta ad campaigns, support client onboarding, and create the internal systems and documentation that will power the agency's next phase of growth. This is a ground-floor opportunity to come in as Employee #1 and grow alongside a business that's scaling fast in the chiropractic and physical therapy space. You won't just be executing tasks — you'll be building the operational backbone of a thriving agency.

If you're a technically sharp, agency-experienced professional who thrives on owning the backend, building campaigns from scratch, and turning chaos into systems — this role could be a great fit for you. ✨

✅ Qualifications:

Must-Haves:

• GoHighLevel Expertise – Highly proficient in GHL; able to manage snapshots, build automations, set up workflows, and own the full technical backend with minimal hand-holding.
• Meta Ads Manager Proficiency – Comfortable building campaigns from scratch, navigating Ads Manager, applying the right settings, and performing ongoing optimizations based on KPIs.
• Crystal-Clear Spoken English – Able to communicate calmly, professionally, and patiently with established business owners (often 60s+) over audio and Zoom calls.
• Radical Accountability – Willing to own mistakes, learn from them, and move forward. Not admitting fault is an absolute dealbreaker.
• Problem-Solving Mindset – Resourceful and creative when faced with integration challenges or technical roadblocks; knows when to ask for help vs. when to figure it out independently.
• Autonomous & Self-Directed – Able to take broad direction and run with it; thrives in a startup environment where you own your role from day one.

Nice-to-Haves:

• Google Ads Experience (Bonus)– Familiarity with Google Ads is a plus; this may become a focus area as the agency grows.
• ChiroTouch / EMR Familiarity – Experience with chiropractic or healthcare Electronic Medical Record systems is a strong advantage for this niche.
• AI Tools Proficiency – Comfortable using AI tools to enhance efficiency, generate SOPs, and optimize workflows.

Your responsibilities include:

⚙ GHL Management & Backend Tech

• Take full ownership of the GoHighLevel technical backend, freeing the founder to focus on sales and marketing
• Duplicate and deploy existing templates for new chiropractic and physical therapy clients
• Apply the 80/20 rule: work from the standard template (80%) and customize the remaining 20% with the client's branding, custom values, and specific details
• Build and maintain landing pages, automations, and workflows from start to finish
• Perform phone number verifications and update opportunity values based on client sales figures for established accounts

Software Integrations & Problem Solving

• Integrate Google Calendar for initial consultation and patient scheduling to establish client availability
• Creatively solve the 'custom 20%' challenge: determine how clinic EMR systems (e.g., ChiroTouch) can communicate with Google Calendar
• If EMR integration isn't HIPAA compliant or feasible, build custom availability blocks directly into the GHL calendar
• Set up custom domains (via subdomains) to ensure client emails are sent from their actual domain
• Connect Facebook Messenger and Facebook Lead Forms to drive fast results for new clients

Meta Ads Management

• Build and launch Meta ad campaigns completely from scratch for chiropractic and physical therapy clinic clients
• Navigate Ads Manager confidently and follow agency guidelines on which default Meta settings to turn off
• Perform ongoing campaign optimizations, track KPIs, and evaluate performance regularly
• Proactively pitch new campaign ideas and bring creative strategies to the table
• Stay current on Meta Ads best practices; Google Ads experience is a bonus for future growth

Client Onboarding & Customer Success

• Sit in on onboarding calls initially to learn the process alongside the founder
• Communicate professionally and patiently with established chiropractic business owners, many of whom may be frustrated or unfamiliar with digital tools
• Know your limits: ask for guidance rather than guess and risk making a costly error
• Eventually, independently manage 2nd, 3rd, and 4th follow-up and tweak calls with clients
• Take over the process of obtaining Business Manager and software access from clients as you ramp up

SOP Creation & Process Documentation

• Record onboarding and setup sessions via Zoom to build training materials for future use
• Use AI tools and transcripts to draft Standard Operating Procedures for the tasks you are learning and owning
• Manually review and refine all AI-generated SOPs to correct inaccuracies — AI is a tool, not a replacement for judgment
• Build the internal documentation library that the agency has never had before

Reporting, Analytics & Professional Development

• Take full ownership of generating monthly performance reports and dashboards for clients
• Attend mandatory weekly, bi-weekly, and monthly agency scaling calls hosted by top industry players (on company time)
• Represent the agency professionally on these calls, participate actively, and bring actionable insights back to the team
• During downtime, systematically research and identify new chiropractic clinic prospects based on specific parameters (e.g., $2M+ revenue, starting in New England and expanding down the East Coast)
• Continuously upskill using the agency's provided coaching portal

Want to Know More About the Client?

Our client is a digital marketing and ad strategy agency that creates custom ad campaigns combining search engines, social media, and marketing automation to generate consistent, high-quality leads for local service businesses. Their sweet spot? Chiropractic and physical therapy clinics — a niche they know inside and out. Founded by a former educator, the agency brings a refreshingly personal approach: every client gets a 1:1 relationship, a tailored strategy, and a partner who teaches as much as they deliver. No cookie-cutter campaigns, no templated reporting — just smart, intentional marketing that gets results.

After 5+ years in business as a mostly solo operator, our client is at an exciting inflection point. The agency has grown to the stage where the founder is ready to step into a CEO role — and she needs a technically skilled, driven specialist to take over the backend, run the ad operations, and help build the internal systems that will power the next chapter of growth. This is a rare opportunity to join a thriving niche agency from the ground floor and grow alongside it.

Culture and Core Values:

This is a laid-back but high-performing team that values independence, initiative, and genuine investment in people. The founder isn't here to micromanage — she wants to empower her team to fly free and own their craft completely.

• Fly Free, Own It – You'll get the big-picture vision and initial training, then be trusted to figure out the execution and run with it. Autonomy is the norm here, not a perk.
• Radical Accountability – Own your mistakes, learn from them, and move on. This team grows through honesty, not blame-shifting.
• Hungry to Learn – Curiosity and continuous growth are baked into this culture. You'll be paid to attend top-tier agency coaching calls and are expected to bring those insights back to the team.
• ❤ Family First – Family is a core value here. The team is flexible with scheduling when life happens, as long as there's clear communication.
• Human-Centered Service – Whether it's a client call or an internal Slack message, the standard is calm, professional, and empathetic. How you show up matters.

This is a team where your ideas shape the direction, your growth is part of the plan, and doing great work actually moves the needle.

What's in it for you?

Joining this client means not just filling a role but embarking on a personal development journey. The growth potential is substantial, with opportunities to:

• Be Employee #1– This is a ground-floor opportunity. You'll grow directly alongside the agency and have a hand in shaping how it scales.
• Real Career Growth – As the agency expands, your role can evolve into client-facing account management, a specialized niche lead, or even a mentorship role for future hires.
• Paid Professional Development – You'll be paid to attend high-level agency scaling calls with top industry players — the kind of learning most people pay thousands for.
• Supportive Leadership – Work with a founder who genuinely invests in her team's growth, trusts you to own your work, and won't micromanage your every move.
• Fully Remote – Work from anywhere with a reliable connection and a professional setup.
• Meaningful, Niche Work – Help real local healthcare businesses — chiropractors and physical therapists — grow their practices through smart, data-driven marketing.

Your next big opportunity starts here—ready to take the leap?

Perks:

• 13th Month Bonus (Wild right?! )
• Permanent work-from-home / remote set-up
• Health insurance ‍⚕
• Dental insurance
• Mental health insurance
• Great starting salary
• Growth opportunity
• Performance-based raises
• Prizes and bonuses

Specifics:

Time

• Full-time; 8:00am to 5:00pm EST, Monday to Friday
• This is a remote position so you can have the freedom to work from anywhere

Miscellaneous

• Attire - business casual when in meetings
• Professional setup

• Clean background
• Good camera
• Good microphone
• Strong wifi

Tech Stack

• GoHighLevel (GHL)
• Meta Ads Manager
• Google Workspace (Calendar, Drive, Docs)
• Slack
• Zoom
• AI Tools (Highly Preferred)
• Google Ads (Nice-to-Have)
• ChiroTouch / EMR Systems (Nice-to-Have)

Compensation

• Fixed Rate $12,000 - $14,400/yr