Sales Trainer

Job Summary

The Trainer is responsible for driving product advocacy, learning adoption, and sales enablement across the assigned territory by recruiting, developing, and engaging Retail Frontliners, Store Managers, Sales Personnel, and Product Advisors into ASUS learning programs and ASUS Champs initiatives.

The role focuses on delivering impactful product, sales, demonstration, and soft skills training; conducting store visits and coaching sessions; developing learning content; managing learning communities; and ensuring accurate reporting and documentation.

Success in this role is measured by training effectiveness, store activation, coaching quality, community engagement, content development, reporting compliance, and achievement of agreed training and engagement metrics.

The Trainer is expected to maintain a high level of professionalism, accountability, and communication while continuously improving the capabilities of trained audiences and strengthening ASUS brand advocacy within the assigned territory.

Key Responsibilities

1. Training Delivery & Dealer Enablement

• Conduct product, sales, product demonstration, and soft skills training through 1:1, 1:Few, and 1:Many learning sessions.
• Deliver both face-to-face and virtual training using approved training platforms and tools.
• Execute assigned regional training programs, including TAW, RISE, StepUP, Digital Learning, and future training initiatives.
• Ensure training sessions are engaging, relevant, and aligned with ASUS product messaging, sales strategies, and learning objectives.
• Monitor learner participation, comprehension, and completion to support training effectiveness.

2. Store Visits & Recruitment

• Conduct regular store visits based on agreed territory coverage and activation plans.
• Build strong relationships with Retail Frontliners, Store Managers, Sales Personnel, Product Advisors, and dealer partners.
• Recruit retail and dealer personnel into ASUS learning programs and ASUS Champs initiatives.
• Drive learning participation, activation, and completion across assigned stores.
• Identify opportunities to strengthen ASUS visibility, product knowledge, and advocacy at the retail level.

3. Coaching & Performance Development

• Conduct coaching, refresher training, and development sessions for Product Advisors and retail personnel.
• Strengthen product recommendation skills, sales confidence, product demonstration capabilities, and overall training effectiveness.
• Identify learning and performance gaps through store visits, audits, feedback, and performance observations.
• Provide appropriate coaching interventions and follow-up activities to address identified gaps.
• Support continuous development of trained audiences through regular engagement and reinforcement.

4. Learning Content Development

• Create, update, and maintain training materials, presentations, sales kits, instructional videos, and other learning resources.
• Develop engaging and effective learning content aligned with ASUS product messaging, brand standards, and sales best practices.
• Ensure training materials are accurate, relevant, and easy for retail audiences to understand and apply.
• Upload approved learning content to ASUS University and other designated learning platforms.
• Continuously identify opportunities to improve learning materials based on learner feedback and field requirements.

5. Community & Digital Engagement

• Manage assigned Facebook, iChannel, and other ASUS learning and engagement communities.
• Publish educational content, product information, training communications, and engagement activities.
• Encourage active participation and knowledge sharing among retail and dealer communities.
• Drive audience reach, participation, engagement, and community growth.
• Support digital learning initiatives and maintain consistent communication with assigned audiences.

6. Reporting & Documentation

• Maintain accurate and up-to-date records of training attendance, completion, examinations, coaching activities, learner feedback, and other required training data.
• Submit complete and accurate weekly, monthly, and quarterly reports within established deadlines.
• Upload Proofs of Execution (POEs) and other supporting documentation to approved repositories.
• Ensure all training and field activities are properly documented and traceable.
• Monitor training results and provide relevant insights or recommendations based on field observations and performance data.

7. KPI Achievement & Compliance

• Achieve agreed training, learning, engagement, activation, and compliance targets within the assigned territory.
• Monitor progress against assigned KPIs and take proactive action to address performance gaps.
• Ensure adherence to ASUS company policies, training standards, reporting procedures, and operational requirements.
• Demonstrate professionalism, accountability, punctuality, and effective communication in all interactions.
• Represent ASUS professionally and consistently while building strong relationships with retail partners and trained audiences.
• Support other training, learning, and business initiatives as assigned.

Key Performance Areas

Performance in this role will be evaluated based on:

• Training delivery and effectiveness
• Training participation and completion
• Store coverage and activation
• ASUS Champs recruitment and engagement
• Coaching quality and performance improvement
• Learning content development and utilization
• Community growth and digital engagement
• Reporting accuracy and timeliness
• Proof of Execution (POE) compliance
• Achievement of assigned KPIs and training targets
• Professionalism, communication, and stakeholder management

Ideal Candidate

The ideal candidate is a highly engaging and results-oriented trainer who can effectively connect with retail and dealer audiences. The individual should be comfortable working in the field, conducting presentations and demonstrations, coaching sales personnel, creating digital learning content, and managing multiple stakeholders across an assigned territory.

The successful candidate should demonstrate strong communication and presentation skills, a passion for learning and development, commercial awareness, and the ability to translate product knowledge into practical sales behaviors and recommendations.

Core Competencies

• Training & Facilitation
• Presentation & Demonstration Skills
• Coaching & Performance Development
• Sales & Product Knowledge
• Stakeholder & Dealer Relationship Management
• Communication & Interpersonal Skills
• Content Development
• Community & Digital Engagement
• Reporting & Documentation
• Time Management & Organization
• Accountability & Results Orientation
• Adaptability and Continuous Learning