Business Development Manager - Events & Activations

Key Responsibilities

• Serve as the primary point of contact for key clients across promotions, merchandising, and activations.
• Manage day-to-day client relationships and ensure high-quality campaign delivery
• Identify and drive account growth opportunities including repeat programs and expanded scopes
• Lead client meetings, proposals, pricing discussions, and performance reviews
• Drive new client acquisition through referrals, outreach, and pitch participation
• Build and manage a sales pipeline aligned with agency capacity and margins
• Work closely with operations and field teams to ensure smooth execution
• Resolve client or field issues quickly to protect relationships and delivery quality
• Support agency development through improved processes, pricing, and service offerings
• Contribute to hiring, mentoring, and future team leadership.

What Success Looks Like

• Strong client retention and repeat business
• Consistent revenue growth from existing accounts
• New client wins aligned with agency capabilities
• High-quality execution across all campaigns
• Clients view the agency as a trusted long-term partner

Qualifications

• 5–10 years' experience in promotions, merchandising, events, brand activations, or integrated marketing
• Proven background in account management and business development
• Strong client-facing, presentation, and negotiation skills
• Comfortable working in a small, hands-on agency environment
• Ability to balance sales, strategy, and execution

Preferred Experience

• Experience in a 360° or integrated agency
• Background working with retail, FMCG/CPG, or consumer brands
• Exposure to budgeting, pricing, and margin management
• Leadership or mentoring experience