App Store Optimization Specialist (iGaming)
Full-time
Beyond Horizon
We are looking for an experienced ASO (App Store Optimization) Specialist to optimize our app’s visibility, ranking, and conversion in the app stores. You will be responsible for keyword strategy, metadata optimization, review management, and coordination with marketing campaigns—especially within the Philippine market. This role is ideal for someone who is data-driven, detail-oriented, and highly familiar with app store ecosystems.
Key Responsibilities
- Regularly optimize app Title, Subtitle, Description, and Keywords to improve app visibility and conversion.
- Conduct comprehensive keyword research focusing on high-frequency, mid-frequency, and long-tail keywords, specifically for the Philippine market.
- Monitor app ratings and review patterns, respond to user comments, and maintain a positive store presence.
- Coordinate with Offerwall campaign cycles to manage keyword ranking performance and ensure ranking stability.
- Track and analyze app store performance metrics such as search visibility, category ranking, impressions, and conversion rate.
- Identify optimization opportunities based on competitor analysis, market trends, and algorithm updates.
- Collaborate with marketing, product, and design teams to align ASO strategies with overall growth goals.
- Prepare regular ASO reports outlining performance insights, changes in ranking, and improvement recommendations.
- Stay updated with the latest ASO best practices, industry tools, and app store algorithm changes.
Qualifications
- Proven experience in App Store Optimization for Google Play and/or Apple App Store.
- Strong understanding of keyword strategy, metadata optimization, and ranking mechanisms.
- Experience analyzing high-frequency, mid-frequency, and long-tail keyword performance, ideally within the Philippine market.
- Familiarity with ASO tools (e.g., App Radar, MobileAction, Sensor Tower, Data.ai, or similar).
- Ability to monitor and manage app ratings and reviews, with strong written communication for user responses.
- Basic knowledge of Offerwall traffic and how campaign cycles influence keyword ranking and stability.
- Strong analytical skills with the ability to interpret performance data and turn insights into recommendations.
- Excellent communication and collaboration skills when working with cross-functional teams.
- Highly organized, detail-oriented, and capable of managing multiple ongoing tasks.
- Background in mobile marketing, user acquisition, or growth optimization is a plus.
Vacancy posted a month ago
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