Paid Media Specialist (Hybrid)
Full-time
Claymore Solutions
JOB RESPONSIBILITIES
- Launch UA campaigns in a systematic manner to target the right audience with the right messaging
- Data analyses and ad-hoc reporting that drive user acquisition, retention, and monetization for a suite of mobile app products
- Optimize UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals
- Creative Concepts: Research the market and the target group of users and define creative concepts that can attract more users
- Creative Requests: Execute the creative request from building the concepts to producing tens of different variants in an effort to improve the efficacy of creatives
- Creative Testing: Continuously test new concepts and creatives while running A/B test and validating hypotheses.
- Reporting: Be on top of your campaign data daily and make sure to provide reporting
JOB REQUIREMENTS
Education and Experience
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: at least 1-2 year experience in Marketing and iGaming
Technical Skills
- A hunger to be a continuous learner and getting things done in the digital advertising space with a strong understanding of the mobile app market
- Creative problem-solving acumen, as well as analytical rigor to verify or invalidate assumptions
- Hands-on experience with Facebook Ads and/or Google Ads
- Familiarity with CTR, CVR, CPI, ARPU, Retention and LTV is preferred
- Direct previous experience in mobile user acquisition is a plus
Vacancy posted a month ago
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