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Paid Media Specialist (Hybrid)

Full-time

Claymore Solutions

JOB RESPONSIBILITIES

  • Launch UA campaigns in a systematic manner to target the right audience with the right messaging
  • Data analyses and ad-hoc reporting that drive user acquisition, retention, and monetization for a suite of mobile app products
  • Optimize UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals
  • Creative Concepts: Research the market and the target group of users and define creative concepts that can attract more users
  • Creative Requests: Execute the creative request from building the concepts to producing tens of different variants in an effort to improve the efficacy of creatives
  • Creative Testing: Continuously test new concepts and creatives while running A/B test and validating hypotheses.
  • Reporting: Be on top of your campaign data daily and make sure to provide reporting

JOB REQUIREMENTS

Education and Experience

  • Education: Bachelor's degree in Marketing, Business, or a related field
  • Experience: at least 1-2 year experience in Marketing and iGaming

Technical Skills

  • A hunger to be a continuous learner and getting things done in the digital advertising space with a strong understanding of the mobile app market
  • Creative problem-solving acumen, as well as analytical rigor to verify or invalidate assumptions
  • Hands-on experience with Facebook Ads and/or Google Ads
  • Familiarity with CTR, CVR, CPI, ARPU, Retention and LTV is preferred
  • Direct previous experience in mobile user acquisition is a plus
Vacancy posted more than 2 months ago
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