Content & Community Associate (Betting/Lotto Industry)
Full-time
Beyond Horizon
Your Core Mission
1. Cultural Connector: Building Local Identity
- Localization Expert: Make the product feel "at home." How do we make it cool ("Astig") for the youth but warm and welcoming for the elders?
- Spreading Good Vibes: Plan content that resonates (e.g., sharing stories of luck, bayanihan, or helping others). Let users feel we are a brand with a heart.
- Creating a "Nationwide" Feel: Create content that isn't just a corporate ad, but feels like a chat with a friendly neighbor. Make them feel this is their brand.
2. Community & Content Management
- Community Engagement (FB / Telegram / TikTok): Don't just post announcements. Chat, interact, and bond with fans like a friend.
- Content Creation: Produce eye-catching visuals, memes, or Reels that make people stop scrolling, like, and share.
- Success Metrics: Improve community liveliness (Interaction Rate, Share Rate) and organic growth.
3. Campaign Planning & Execution
- Campaign Strategy: Design monthly promos and festival events (e.g., Payday Specials, Christmas/Pasko, CNY).
- Creative Flow: Write campaign copy and conceptualize visuals that make users feel "This is fun and worth joining!"
- Collaboration: Hand over plans to Operations for cost calculation and Design for asset creation.
- Success Metrics: Drive tangible business growth (Active Users, Recharge Intent).
4. Cross-team Collaboration
- Work closely with the project team to ensure your wild, creative ideas are executable and cost-effective.
What We Expect From You
Hard Skills (Must-have or Willing to Learn Fast)
- Language: Professional English for work communication; Native/Expert in Tagalog (Knowledge of other dialects is a plus!).
- Social Media Savvy: Heavy user of FB/TikTok/IG. You know what's trending, what goes viral, and the latest slang.
- Tools: Proficient in Canva, CapCut, or basic editing tools. (Good taste and hands-on ability are key).
- Data Sense: Able to understand basic metrics (Engagement rate, Conversion rate) and adjust strategies accordingly.
Core Traits (We Value These the Most)
- Malasakit (Empathy & Care): You genuinely understand Filipino values and can think from the user's perspective.
- Results-Oriented: You don't just "do tasks"—you "deliver results."
- Execution Power: You can brainstorm great ideas AND make them happen.
- Resilience & Adaptability: Startup environments change fast. You stay positive and adjust quickly.
- Team Spirit: Optimistic, helpful, and curious.
Vacancy posted a month ago
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