Brand Manager - 5 Yrs Experience - Brgy. San Jose, Caloocan City

QUALIFICATIONS:

Educational Attainment

• Bachelor’s/College Degree in Marketing, Communications or similar fields of study; MBA is a plus

Experience Required

• At least 5-7 years of solid brand / product management experience gained from FMCG or Personal Care

Skills

• A high degree of business acumen and keen attention to detail
• Expert in Microsoft Office, Business Intelligence, Category, Product and Brand Management, Marketing skills and Product Life Cycle Management.
• Brand awareness - a clear understanding of brands and the marketing mix
• Determination and perseverance
• Relationship management skills
• A strong focus on results

Responsibilities:

BUDGET MANAGEMENT

• Manage brand marketing budgets, ensuring effective use of resources.
• Ensure compliance with internal budgetary guidelines and financial reporting requirements.
• Prepare and submit project updates including brand expenses vs. budget and actual expenses breakdown

TEAM MANAGEMENT

• Weekly team alignment and daily checking of team work plans.
• Identify and aligns with the Brand team what products to highlight in social media assets
• Check and provide revisions to improve artworks and make sure they are within specification

BRAND STRATEGY

• Develop strategies and drive category plans to enhance market relevance and improve market share
• Create demand through innovative product launches and drive commercial strategies
• Generate key insights based on a thorough understanding of market trends, competition and shopping behavior
• Achieve financial KPIs including sales, margin and compliance with regulatory affairs

SALES & OPERATIONS

• Achieves Sales Target and develop campaign to hit their targets
• Create and update Estimated Date of Execution (EDE) monthly
• Coordination with interfacing departments
• Address product concern from customer and account

BRAND MARKETING EXECUTION

• Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives.

CATEGORY, PRODUCT AND INVENTORY MANAGEMENT

• Manage the full portfolio of the brand including its own P&L, create sales bridge / plan and increase O+O business
• Monitor product movement and implement marketing programs during the 3-month incubation period